Growing up in Switzerland, Céline has been fascinated by beauty since an early age. In a land where tradition and innovation go hand in hand, driving excellence, craftsmanship and inventiveness.With over 17 years of experience in the luxury segment, Céline has a deep understanding of the very essence of a luxury product, from its manufacturing process to the emotions it evokes. Her vision is based on the “conscious luxury”, driven by the respect towards nature and human talent at once.Céline's ultimate aspiration is to celebrate creativity with confidence and create custom made objects, blending beauty and functionality, savoir-faire and technology. The meaningful objects that reveal your personality or brand identity. IENBF, the In Edit New Brand Factory, the former IN/EDIT, is Céline's brainchild, a creative platform where your dreams become bespoke reality.