• Spearheaded the development and execution of the company’s strategies to achieve set objectives, including the creation of the 5-Year Plan and the strategic vision that currently guides the company’s trajectory. • Oversaw the general management of the company’s financial, material, and human resources towards achieving targeted results. • Maintained control over sales plans and executions, brand building and development in both national and international markets, as well as overall.

Directed market development with a regional sales team across 18 states, focusing on wholesale channels and regional self-service stores, driving results in sales, market development, brand building, point-of-sale execution, and collections. Activities description: SALES: • Ensured coverage in value and correct brand mix. • Developed brands across various categories, gaining market share. • Forecasted sales by line and regional clients (in collaboration with… Show more Directed market development with a regional sales team across 18 states, focusing on wholesale channels and regional self-service stores, driving results in sales, market development, brand building, point-of-sale execution, and collections. Activities description: SALES: • Ensured coverage in value and correct brand mix. • Developed brands across various categories, gaining market share. • Forecasted sales by line and regional clients (in collaboration with Marketing and Operations). • Managed the regional sales force (direction, motivation, work plan follow-up, and strategy execution). • Direct negotiation support with key regional accounts. • Developed business plans with key regional accounts. • Identified business opportunities. • Managed Trade resources and their correct implementation in the regions. • Involved in the development, implementation, and follow-up of Trade at wholesale channels, Off and On Premise. EXECUTION: • Collaborated with Marketing and Trade to define the right brands execution. • Ensured proper display of our products at POS. • Implemented right execution tasks and provided feedback on results. COLLECTIONS: • Supported sales executives and Accounts Receivable (A/R) in account follow-up. • Worked with A/R on recovery forecasts. • Ensured cash flow. • Identified risks in clients and carried out corrective actions to mitigate detected risks. Show less

Sales, collections, plans executions, POS operation.

Sales, collections, plans executions, POS operation.