César Serrano Lafont

César Serrano Lafont Email and Phone Number

CEO en Monisqui @ Monisqui
Madrid, Madrid , ES
César Serrano Lafont's Location
Greater Madrid Metropolitan Area, Spain
César Serrano Lafont's Contact Details

César Serrano Lafont work email

César Serrano Lafont personal email

n/a
About César Serrano Lafont

Bilingual Spanish/ English professional, with over 20 years of experience in Sales and Marketing Departments of multinational companies of different sectors.Sales experience: Team Management, sales planning, Key Account Management b2b/ distributors, Incentive scheme design for sales force and/or distributors, Sales presentations.Marketing experience: Team Management, Design and implementation of the Marketing and Communication plan, corporate image and CRM renewal, design and implementation of ATL & BTL campaigns including on line strategy and SEO / SEM actions, ROI, web site content up date, internal & external communication, Budget Control, Events organization and relationship with the Advertising agency

César Serrano Lafont's Current Company Details
Monisqui

Monisqui

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CEO en Monisqui
Madrid, Madrid , ES
Website:
monisqui.com
Employees:
4
César Serrano Lafont Work Experience Details
  • Monisqui
    Ceo
    Monisqui Nov 2014 - Present
    Madrid Area, Spain
    Partner and Founder in Monisqui Spain, a new fashion label for women.
  • Minderest
    Sales & Marketing Manager
    Minderest May 2013 - Jun 2015
    Reporting to the General Manager, Design and implement the Sales and Marketing Strategy for the company, focusing on increasing and mantaining the current client base as well as partnership agreements in order to position the brand minderest as the leading Competitor´s price monitoring Solution in Spain
  • Endobu Corporation S.L
    Business Unit Responsible And Trainner
    Endobu Corporation S.L Apr 2012 - Feb 2013
    Madrid
    Manage a Business Unit which is an itinerant shop that opens its doors in hotel meeting rooms all over the Country. Pontential buyers are given a present to attend the product presentation. My job was to ensure the smooth run of the point of sale including supervision of the shop team (3 people) coordinate the relationship with the hotel in which the meetings were taking place, carry out 4 product presentations per day to 200 persons and achieving 5 sales per day of a 2.500€ product. In the… Show more Manage a Business Unit which is an itinerant shop that opens its doors in hotel meeting rooms all over the Country. Pontential buyers are given a present to attend the product presentation. My job was to ensure the smooth run of the point of sale including supervision of the shop team (3 people) coordinate the relationship with the hotel in which the meetings were taking place, carry out 4 product presentations per day to 200 persons and achieving 5 sales per day of a 2.500€ product. In the last period also in charge of Training future Business Unit Responsibles. Show less
  • Diez Lafont
    Partner / General Manager
    Diez Lafont Mar 2010 - Mar 2012
    Valencia
    Start up and Management of 2 clinics. Recruitment, selection and management of a team of 10 people. Design, implementation and follow up of the Business Plan.Achievements: Successful opening of two clinics in 8 months
  • Dtz
    Marketing And Communications Director
    Dtz Sep 2005 - Feb 2009
    Reporting to the General Manager, managing the Marketing and Communication Department of DTZ in Spain. Create define and implement the Marketing and Communications plan Nationwide. Planning and execution of ABT and BTL actions, including corporate campaigns, direct marketing, trade fairs, events, and on line strategy. Leading a team of 4 professionals. Representing Spain in the International Marketing meetings held every six months Achievements: “Best EMEA VIP event” Award for the Porsche… Show more Reporting to the General Manager, managing the Marketing and Communication Department of DTZ in Spain. Create define and implement the Marketing and Communications plan Nationwide. Planning and execution of ABT and BTL actions, including corporate campaigns, direct marketing, trade fairs, events, and on line strategy. Leading a team of 4 professionals. Representing Spain in the International Marketing meetings held every six months Achievements: “Best EMEA VIP event” Award for the Porsche event: a private VIP event consisting in a Sport Driving Course organized with Porsche in “El Jarama” Racetrack. Successful nationwide implementation of the Company´s New Corporate Image. 35% increase on the number of published press releases during the first year. Show less
  • Sogecable
    Distributors Key Account Manager
    Sogecable May 2002 - Aug 2005
    Madrid
    Managing the department and its 3 professionalsDesign and implementation the business plan including distributor´s incentive plans and commission policies. Presenting it to the sales branches.
  • Sogecable
    B2B Key Account Manager
    Sogecable Jun 2000 - Apr 2002
    Madrid
    Marketing Pay TV to companies, mainly major hotel chains and hotels. Define and implement the business plan including marketing and installations. Maintaining existing clients, and gaining new ones (Hotel chains) Leading a team of 6 professionals Achievements: Best Direct Marketing Award for the CNN+ Chanel launching action in hotels. Subscribing to Canal+ major Hotel chains such as Meliá and Hesperia.
  • Alvern Media
    Sales Manager
    Alvern Media May 1998 - May 2000
    Reporting to the GM, Managing the department and its 3 professionals. Marketing a new Advertising Media to Major Advertisers and Advertising Agencies. Design and implement the Business plan.Representing Spain in the Sales and Marketing International meetings held every six months Achievements: Reaching sales results as forecast which enabling the company to deliver benefits in less than one year
  • Nh Hoteles
    Key Account Manager
    Nh Hoteles Sep 1995 - Apr 1998
    Marketing NH HOTELES in large accounts, mainly pharmaceutical companiesMaintaining and developing the current client portfolio as well as gaining new accounts following the yearly sales objectivesReview and negotiation of large accounts special agreements every six monthsAddress clients to different hotels in order to satisfy both client and company needs  Achievements: 35% sales increase of my accounts in the first year. Through Polygram, one of the Accounts in my portfolio,… Show more Marketing NH HOTELES in large accounts, mainly pharmaceutical companiesMaintaining and developing the current client portfolio as well as gaining new accounts following the yearly sales objectivesReview and negotiation of large accounts special agreements every six monthsAddress clients to different hotels in order to satisfy both client and company needs  Achievements: 35% sales increase of my accounts in the first year. Through Polygram, one of the Accounts in my portfolio, Judie Foster stayed in NH Santo Mauro Hotel during its one week visit to Madrid Show less

César Serrano Lafont Skills

Marketing Communications Planning Business Analysis Planning And Monitoring Online Marketing Direct Marketing Brand Positioning Strategies Corporate Communications Recruitment And Selection Account Management Campaign Management Executive Presentations Marketing Start Ups Team Management Marketing Directo Marketing En Internet Plan De Negocio Mercadotecnia Publicidad En Internet Estrategia Gerencia De Ventas Estrategia De Mercadotecnia Estrategia Empresarial

César Serrano Lafont Education Details

  • Foro De Economía Digital
    Foro De Economía Digital
    Master En Dirección De E Commerce
  • Esic: Business & Marketing School
    Master In Sales And Marketing Management
  • Westminster College
    Westminster College
    Management Of Orgnaizations, Marketing
  • Sta. María Del Pilar
    Sta. María Del Pilar

Frequently Asked Questions about César Serrano Lafont

What company does César Serrano Lafont work for?

César Serrano Lafont works for Monisqui

What is César Serrano Lafont's role at the current company?

César Serrano Lafont's current role is CEO en Monisqui.

What is César Serrano Lafont's email address?

César Serrano Lafont's email address is ce****@****qui.com

What schools did César Serrano Lafont attend?

César Serrano Lafont attended Foro De Economía Digital, Esic: Business & Marketing School, Westminster College, Sta. María Del Pilar.

What skills is César Serrano Lafont known for?

César Serrano Lafont has skills like Marketing Communications Planning, Business Analysis Planning And Monitoring, Online Marketing, Direct Marketing, Brand Positioning Strategies, Corporate Communications, Recruitment And Selection, Account Management, Campaign Management, Executive Presentations, Marketing, Start Ups.

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