César Ricardo Maia de Vasconcelos holds a PhD in Business Administration from Université Pierre Mendes France (Grenoble / France). M.Sc. in Business Administration from the Université Pierre Mendes France (Grenoble / France) and Information Systems Management and Technology - Option: Management of Information Systems from the Université de Genève (Switzerland). Has experience in business administration, with emphasis on strategic planning, marketing and competitive intelligence. Professor and Researcher at Potiguar University (UnP), Department of Master and Doctorate in Administration. He also serves as an independent consultant and evaluator for the Ministry of Education and Culture, Brazil, and has extensive academic and managerial experience, having held executive positions in state and federal higher education, public and private administration.