César Morales Email & Phone Number

Guadalajara Area, Mexico

- Leader of the Commercial Sales Team of the West Region for the Industrial Segment- Responsible for the execution of the sale of the integral offer (Cem + Agg + Adm) for Segment customers in the states of Jalico, Colima, Nayarit and Sinaloa.- Monthly Sales by 30 Kton of Cement, 60 Kton of Aggregates, 100Klts of Admixtures. - Responsible for the execution of differentiated services (CX Supply, CPro, Ginco, CX Go).- Responsible for the development and execution of the sales strategy (Cem, Agg, Adit) for the states of Sinaloa, Jalisco, Colima and Nayarit. - 7 Sellers under my management, 3, technical Advisor, 1 Aggregates Marketer, distributed in 4 states of the Western zone.

Monterrey Area, Mexico

- Leader of the Technical Advisory Team of the Industrial Segment, which is responsible for the technical sale of the cross selling offer (Cem + Agg + Adm).- Responsible for the management of the Admixtures business for CEMEX México.- Responsible for the execution of the Technical Advisory services for third party customers.- Responsible for the execution of the service offer for industrial customers (PMT, CPRO, Transfer of Benefits, Value Offers).- 4 Commercial Coordinators, 19 Technical Advisors and 22 Laboratory Technicians under my charge.

Monterrey Area, Mexico

- Development of growth strategies for the different sub segments we serve: • Industry and Competitors analysis. • Strategic market and clients analysis.- Leader of the sales forecasting process (pipeline) for the industrial segment in the Cement Bulk and White Cement business.- Support in the design and execution of the offer of services and benefits for industrial customers.- Development and implementation of strategic plans which support the development of the business based on the objectives set by the Vice Presidency.- Coordination with the different areas for the alignment of the objectives of the Vice Presidency (sales forecasts, budgets, control of expenses, processes and commercial plans, etc.)- Development of continuous improvement initiatives in commercial processes via different institutional platforms (SAP, CRM, BO, etc).- 2 regional coordinators under my charge.

Monterrey Area, Mexico

- Development of growth strategies for the different sub segments we serve in the Aggregates VP.- Industry and Competitors analysis.- Decission-making related tools improvement.- Strategic market and clients analysis.- Developing strategies for defined markets.- Support management and leadership with business initiatives.- Design and implementation of projects to improve the analysis and the commercial operation.- Coordination with the different areas to align the management objectives.- 3 regional coordinators under my charge.

Monterrey Area, Mexico

- Microregion commercial strategy design and implementation.- Industry and Competitors analysis.- Decission-making related tools improvement.- Strategic market and clients analysis.- Definition of study places for CIM (Commercial Intelligence Management).- Validation of information generated by CIM census.- Processing of data in Salesforce CRM.- Developing strategies for defined markets.- Support management and leadership with business initiatives.- Design and implementation of projects to improve the analysis and the commercial operation.- Coordination with the different areas to align management objectives.

Monterrey Area, Mexico

- Industry and Competitors analysis, decission-making related tools improvement, strategic market and clients analysis.- Analysis of the commercial information that is used for desicion business strategy.- Modeled new projects that make commercial administrative process more efficiency.- Sales analysis of key clients.- Participation on the company’s budget process focusing on volume and price section.- Development of the pricing model and rentability of customers.

Monterrey Area, Mexico

- Budget followup support.- Continuous Improvement Projects followup. - Worked in the team responsible for monthly CEO´s office reports.- Project Management.- New Business analysis.

Monterrey Area, Mexico

- Project Management.- Business Consultant.- New Business analysis.

Colima Area, Mexico

- Budget followup support.- Continuous Improvement Projects followup.- Information analysis.- BI Managment.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Mba With Business Strategy Speciality

Cemex Achieve International Top Management Program, Business Administration And Management, General, Top Management, Two Residentials (Valencia, Panamá)

Diploma, Managerial Skills And Team Management

Diploma, Commercial Management Skills

Diploma, Strategic Marketing Management

Master Of Technology - Mtech, Computer/Information Technology Administration And Management

Bachelor Of Engineering (Be), Computer Technology/Computer Systems Technology