- Leader of the Commercial Sales Team of the West Region for the Industrial Segment- Responsible for the execution of the sale of the integral offer (Cem + Agg + Adm) for Segment customers in the states of Jalico, Colima, Nayarit and Sinaloa.- Monthly Sales by 30 Kton of Cement, 60 Kton of Aggregates, 100Klts of Admixtures. - Responsible for the execution of differentiated services (CX Supply, CPro, Ginco, CX Go).- Responsible for the development and execution of the sales strategy (Cem, Agg, Adit) for the states of Sinaloa, Jalisco, Colima and Nayarit. - 7 Sellers under my management, 3, technical Advisor, 1 Aggregates Marketer, distributed in 4 states of the Western zone.

- Leader of the Technical Advisory Team of the Industrial Segment, which is responsible for the technical sale of the cross selling offer (Cem + Agg + Adm).- Responsible for the management of the Admixtures business for CEMEX México.- Responsible for the execution of the Technical Advisory services for third party customers.- Responsible for the execution of the service offer for industrial customers (PMT, CPRO, Transfer of Benefits, Value Offers).- 4 Commercial Coordinators, 19 Technical Advisors and 22 Laboratory Technicians under my charge.

- Development of growth strategies for the different sub segments we serve: • Industry and Competitors analysis. • Strategic market and clients analysis.- Leader of the sales forecasting process (pipeline) for the industrial segment in the Cement Bulk and White Cement business.- Support in the design and execution of the offer of services and benefits for industrial customers.- Development and implementation of strategic plans which support the development of the business based on the objectives set by the Vice Presidency.- Coordination with the different areas for the alignment of the objectives of the Vice Presidency (sales forecasts, budgets, control of expenses, processes and commercial plans, etc.)- Development of continuous improvement initiatives in commercial processes via different institutional platforms (SAP, CRM, BO, etc).- 2 regional coordinators under my charge.

- Development of growth strategies for the different sub segments we serve in the Aggregates VP.- Industry and Competitors analysis.- Decission-making related tools improvement.- Strategic market and clients analysis.- Developing strategies for defined markets.- Support management and leadership with business initiatives.- Design and implementation of projects to improve the analysis and the commercial operation.- Coordination with the different areas to align the management objectives.- 3 regional coordinators under my charge.

- Microregion commercial strategy design and implementation.- Industry and Competitors analysis.- Decission-making related tools improvement.- Strategic market and clients analysis.- Definition of study places for CIM (Commercial Intelligence Management).- Validation of information generated by CIM census.- Processing of data in Salesforce CRM.- Developing strategies for defined markets.- Support management and leadership with business initiatives.- Design and implementation of projects to improve the analysis and the commercial operation.- Coordination with the different areas to align management objectives.

- Industry and Competitors analysis, decission-making related tools improvement, strategic market and clients analysis.- Analysis of the commercial information that is used for desicion business strategy.- Modeled new projects that make commercial administrative process more efficiency.- Sales analysis of key clients.- Participation on the company’s budget process focusing on volume and price section.- Development of the pricing model and rentability of customers.

- Budget followup support.- Continuous Improvement Projects followup. - Worked in the team responsible for monthly CEO´s office reports.- Project Management.- New Business analysis.

- Project Management.- Business Consultant.- New Business analysis.

- Budget followup support.- Continuous Improvement Projects followup.- Information analysis.- BI Managment.