An expert in behavioral-based market research, Derek focuses his efforts on research analysis, question design, and literature reviews for both qualitative and quantitative projects. In this capacity, he studies and evaluates consumer decision-making, identifying the relevant drivers and barriers, and he meets any challenges with actionable, relevant cutting-edge behavioral science insights. With more than 4+ years of healthcare-related experience, his specialty lies with clinical decision-making, both physician and patient. Derek's previous research explores the cross-section between reasoning and behaving, intending and acting, and he identifies the role that biases and heuristics play in activating and disrupting cognitive processes. His interests include evolutionary psychology and action theory, and he acquaints himself with developments in anthropology, neuroscience, and other areas of the behavioral sciences that contribute to his understanding of the human person.Previously, Derek spent more than ten years in higher education as an instructor in philosophy, notably in the areas of logic and epistemology. He leverages this prior experience when designing survey questions and communicating with larger audiences.