D. A. L. Email & Phone Number

Berlin, Germany

Styling Lead focused on driving creative visual content, engaging storytelling and processes improvement. Managing a multicultural Team. Focus on how to inspire our customers.

Italy - Uk - Switzerland

Applying & assuring VM guidelines trough retail network for two international key player in the motorbike industry throughout VM implementations, strategies, standards required and coordination with other depts. Taking excellent care of the Clothing & Accessories lines via engaging displays; Considering seasonality, stock and lay out. Lay out analysis & development in order to create opportunities and improve customer retail experience. Creating world/ shop in shop. Segmentation of products.Mentoring sale team on how create a unique shopping experience and maintaining it.Empowering the brand prioritising actions and image.Stock & Reports analysis.

Italy

Managing Indoor and Window's VM aspects for Womenswear, Menswear and Accessories Focus on Styling.Analysis of the sale reports and KPI.Attention to details giving exclusivity to the products.Luxury oriented approach and delivery.Analysis of layout, stock availability and strategic merchandising.Support top managements via team workApply commercial guidelines from HQ.Meeting deadline trough excellent time management.Team work within commercial/sale/ VM depts.

Milan + Rome, Italy

• Team leader VM indoor team of H&M first Italian global flagship store• Responsible on planning and organize the team four weeks ahead to meet deadline and company’s retail priorities• Constant follow ups on sales in order to identify action/ deadlines to be taken• Analysis and study of internal sales reports, commercial lay out and weekly updates• Strong consideration of fashion trends to maximize customer’s visual impact and therefore drives sales• Company’s style and image brought to the attention of customers with detailed standards• Consideration of lay out changes to increase departments sales and company’s fashion level• Executing merchandising strategies with the team to create and maintain indoor visual displays• Daily check on the stock to understand what- when- how to push the merchandise.• Excellent organization, planning, project manager and time management skills.• Work closely with the team management ,support office, area managers and merchandisers• Monthly comp-shop of competitors and inspiring windows for the Swedish Head Quarter• Believing and inspiring the team work value

Maintain and update central London flagship stores.Executing window schemes (Ladies- Mens - Kids). Excellent eye for details, presentation and commercial awareness.Following Indoor/window VM guidelines.Use of a Visual book.Creation of exciting, inspiring, sales driven merchandising strategies.Knowledge of products, competitors and market.Excellent organisational skills as a team member and as individual.Team work. Coaching sale team and VM team.Member of management.Meeting deadlines and targets.Workshops in HQ and other main stores to present new collections.Meeting deadlines and targetsWorkshop in head office and other store for seasonal presentations

London Selfridges

Managing DKNY JEANS corner boutique at Selfridges London.Taking action maximising brand values with market required aesthetics.Monitoring sales, deliveries, presentation and training new staff members.Attention to details.Decision making for VM aspectsPreparation of campaigns.Meeting deadlines and targets.Excellent customer service

Bachelor Of Arts (B.A.), Menswear Design, 2.1

Activities and Societies: Life Drawing class Patter Cutting, Design, Life Drawing, Cultural studies, Styling, Photography, CAD, Workshops

Designer Pattern Cutter, Merit Plus

Fashion Promotion And Media, Best Marks