Anuradha Reddy Email & Phone Number

Proven achievements in delivering KPI growth and ROI. Planning & implementing digital marketing B2B activities to increase brand visibility, and lead generation across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, Video, Capterra, GetApp, software advice, etc.) and tracked conversion rates using analytics to improve the marketing campaigns that deliver sales and customer retention.Developed strategic marketing campaigns Like ABM(Account Based Marketing) to help achieve business results, especially in the US, Europe, and APAC Markets.Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.Collaborating, designing, developing, and executing marketing campaigns in support of the company's strategic marketing plan and vision.Conducting research on market trends, brand audiences and competitors, and end-to-end customer journeys to drive engagements and conversions.Expert in developing and managing paid campaigns like Google Adwords, Facebook, LinkedIn, re-marketing, dynamic ad campaigns, and ABM campaigns and monitoring them on a daily basis.Developed a strong Performance Marketing Strategy and its execution plan, A/B Testing for emails & campaigns, and Managing budgets and campaigns across all digital channels to drive strong return on investment.Responsible for developing online positioning strategies through website Organic Ranking in the Top 10 search results, campaign management, and Developed Online marketing strategies to increase MQLs & SQLs.Identifying and testing new channels to meet or exceed established performance metrics and Working closely with the management to share funnel conversion improvement ideas, feedback, and results.Collaborating with the stakeholders to develop content and interactions that support the buyer journey and drive engagement across digital channels, including transforming existing collateral into engaging campaigns.Working with inside sales teams to ensure full alignment of digital marketing efforts, including leads hand-off & optimizing targeted audiences & to get relevant targeted accounts for ABM campaigns.Implemented Monthly newsletter email marketing campaigns with Mailchimp & Hubspot.Expert in Using Paid SEO Tools SEMRUSH, Ahref, Ubersuggest, Linkwhisper, Index Inject, Sprout Social, Salesforce, Tend, Mouse flow, Hubspot, MailChimp, etcExpert in utilizing free tools like GA4 analytics, Search Console, Google Data Studio, etc

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  Digital Marketing Manager

  Wavemaker Inc.

  Mar 2020 - Present - Hyderabad, Telangana, India

  Planning & implementing digital marketing B2B activities to increase brand visibility, and lead generation across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, Video, Capterra, GetApp, software advice, etc.) and tracked conversion rates using analytics to improve the marketing campaigns that deliver sales and customer retention.Developed strategic marketing campaigns Like ABM(Account Based Marketing) to help achieve business results especially in US, Europe and APAC Markets.Ensuring that marketing and communications efforts adhere to agreed time lines and managing expectations with various stakeholders.Collaborating, designing, developing and executing marketing campaigns in support of the companys strategic marketing plan and vision.Conducting research on market trends, brands audiences and competitors, and end-to-end customer journey to drive engagements and conversions.Expert in developing and managing paid campaigns like Google Adwords, Facebook, LinkedIn, re-marketing, dynamic ad campaigns, ABM campaigns and monitoring them on a daily basis.Developed a strong Performance Marketing Strategy's and its execution plan, A/B Testing for emails & campaigns, Managing budgets and campaigns across all digital channels to drive strong return on investment.Responsible for developing online positioning strategy's through website Organic Ranking in Top 10 search results, campaign management and Developed Online marketing strategies to increase MQL’s & SQL’s.Identifying and testing new channels to meet or exceed established performance metrics and Working closely with the management to share funnel conversion improvement ideas, feedback and results.Collaborating with the stakeholders to develop content and interactions that supports the buyer journey and drives engagement across digital channels, including transforming existing collateral into engaging campaigns.