Experienced Sr. General Manager Marketing with a demonstrated history of working in the Industrial Chemicals industry. Strong marketing professional with a Master of Marketing Management from Jamnalal Bajaj Institute of Management Studies. Pursuing Strategic Management from Indian Institute of Management, Calcutta. Technical Skill in Manufacturing, Process Optimization, Process Engineering, and Chemical Engineering.Managing the complete portfolio while ensuring top & bottom line responsibility of various products having annual sales turnover of approx. INR 135 Cr. (Caustic Soda, Chlorine, Hydrochloric Acid, Hydrogen gas, Sulphuric Acid, Carbon-di-Sulphide, Anhy. Sodium Sulphate & Sodium Sulphide)Facilitating product management, sales operations for achieving targeted growth with maximum profitability, sales promotion, channel management, budgeting & planning.Developed business unit product strategy for high-end products (CS2), resulting to increased profitability.Successfully designed and executed product pricing, broad based product placements.Facilitated inventory management, production planning, logistics of gas, liquid and solid products.Accomplished volume and profit goals by nurturing partnerships with existing customers, at the same time adding new customers wherever possible.Extended support in managing all potential sales opportunities including distribution strategies and product segmentation.Maintaining relationships with the various Business Divisions and highlight the customer requirements and market feedback about our products& provide solutions.Utilizing the Industrial information & business network to develop marketing intelligence for generating leads.Managing Payment cycle & conversion to Advance Payments.Providing technical solution to Customers.Monitoring expected vs. actual collections.Representing Unit in Alkali Manufacturers’ Association of India (AMAI).Leading, mentoring & monitoring the performance of team members to ensure efficiency in sales & process operations and meeting of individual & group targets.