Marketing Cloud Specialist
CurrentImplemented Marketing cloud from scratch in enterprise wide organization.• Successfully integrated company’s Sales Cloud with marketing cloud.• Created journeys and also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.• Experience in Amp Script for developing templates.• Stayed current with new Salesforce marketing cloud features and functionality and provide recommendations for process improvements. •… Show more Implemented Marketing cloud from scratch in enterprise wide organization.• Successfully integrated company’s Sales Cloud with marketing cloud.• Created journeys and also implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.• Experience in Amp Script for developing templates.• Stayed current with new Salesforce marketing cloud features and functionality and provide recommendations for process improvements. • Participated in weekly Salesforce stakeholder meetings representing Sales and Marketing interests.• Created the templates in Marketing cloud and all the required tokens associated with those templates in the Sales cloud and made it easy for the Sales cloud Users to use the templates in Sales Cloud.• Successfully integrated campaign members to marketing cloud and used them in Journeys. • Current Marketing cloud environment is of 40 users and Sales cloud environment of more than 20,000 users with 60 million Accounts.• Interpreted business requirements into SFDC system functionality. Identify, evaluate, test and deploy solutions that are cost-effective and meet business requirements. • Created Triggered sends for continuous flow.• Delivered continuing support in the areas of SFDC Marketing Cloud configuration, administration, reporting, data migration, solution design and project co-ordination. • Examined distinct business reports and governed the team on deployment and customization of those reports in Salesforce. Show less