• Around 8 years of IT Experience and 6 years in Salesforce.com Administration/Development including analysis, modeling, design, coding, testing and implementation on various business domains like Financial, Medical, Insurance and Manufacturing.• Analyzed Sales, Marketing, Customer Service and Customer Support business processes used by salesforce.com customers and recommended ways to improve their processes using salesforce.com.• ManagedExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units as well as troubleshooting and user support.• Developed and Executed of marketing campaigns using Marketing Cloud apps such as Email Studio, Automation Studio, and Journey Builder.• Involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, enhancements, testing, deployment and maintenance of standalone, multi-tier, web-based, and portals based object oriented enterprise applications.• Collaborated with Executive and Managerial level employees to establish a Global Governance of their Salesforce.com.• Developed business and test cases for ExactTarget integration with SFDC.• Worked with Marketing Cloud Connect, Data Stream, query writing, data extensions and AMPScript.• Consulted retail ecommerce Digital Marketing experts. Discussed how to improve traffic through SEO and Paid Search Marketing. Improved conversion rates through site optimization and implementing effective A/B and multivariate testing.• Experienced in Integrating App Exchange Applications with Salesforce, Informatica on Demand, Mass E-Mail Management, Application management using Force.com Plug-in & Eclipse IDE in Sandbox and Production Environments.
