Kai Dai Email & Phone Number

Shenzhen, Guangdong, China

Shanghai, China

• Directed a 15-person brand marketing team, overseeing strategic initiatives across social media marketing, entertainment marketing (including KOL collaborations, celebrity endorsements, and product placements), membership marketing, and offline events and PR.• Utilized advanced analytics platforms (Google Analytics, Amplitude, Adobe Analytics, Mixpanel) and proficiency in SQL to identify growth opportunities across the customer lifecycle. Conducted detailed ROI reporting, lead… Show more • Directed a 15-person brand marketing team, overseeing strategic initiatives across social media marketing, entertainment marketing (including KOL collaborations, celebrity endorsements, and product placements), membership marketing, and offline events and PR.• Utilized advanced analytics platforms (Google Analytics, Amplitude, Adobe Analytics, Mixpanel) and proficiency in SQL to identify growth opportunities across the customer lifecycle. Conducted detailed ROI reporting, lead scoring, and pipeline forecasting to refine strategies and maximize revenue.•Directed the Double Eleven Shopping Festival (China’s Black Friday) marketing campaign, achieving sales of over 10,000 units with an overall ROI exceeding 2.5.•Managed daily social media operations, driving over 300% growth in followers and engagements through strategic content planning on platforms like Weibo (China's Twitter), WeChat (China's WhatsApp with social media features), TikTok, and Little Red Book (China's Instagram)•Led a cross-functional team of 60 to create and launch the first FITURE FEST membership event IP in Shanghai, resulting in a 50% increase in brand awareness and a 96% event satisfaction rate. Show less

Beijing, China

• Established and directed three key business units: brand marketing, entertainment marketing, and KOL (Key Opinion Leader) incubation. Led a 30-member team, achieving over $8 million in revenue in the first year by delivering comprehensive marketing services including digital campaigns, social media strategies, brand repositioning, short video production, media planning & buying, and crisis PR.•Directed marketing strategies for high-profile clients, achieving significant milestones… Show more • Established and directed three key business units: brand marketing, entertainment marketing, and KOL (Key Opinion Leader) incubation. Led a 30-member team, achieving over $8 million in revenue in the first year by delivering comprehensive marketing services including digital campaigns, social media strategies, brand repositioning, short video production, media planning & buying, and crisis PR.•Directed marketing strategies for high-profile clients, achieving significant milestones. Notable successes included a 300% sales increase for Issey Miyake (Japanese luxury brand) through collaboration with Gong Li (famous Chinese actress) and boosting Sennheiser's sales during key shopping festivals like 618 and Double Eleven (China’s versions of Black Friday) through celebrity partnerships and PR campaigns.•Developed and led a 10-member MCN (Multi-Channel Network) team focused on incubating entertainers and KOLs. Produced innovative content, including celebrity Vlogs, short videos, and live-stream sales. Show less

Beijing, China

• Led the comprehensive marketing campaign for the hit reality show "Street Dance of China" season 1 in 2018, which achieved over 1.6 billion views. Directed a team of over 20 professionals in social media marketing, public relations, and visual design to drive the show's explosive popularity and viewer engagement• Innovated the digital marketing of the 2018 World Cup program of Youku (Chinese YouTube) platform and the co-marketing with other business units of Alibaba, which resulted in… Show more • Led the comprehensive marketing campaign for the hit reality show "Street Dance of China" season 1 in 2018, which achieved over 1.6 billion views. Directed a team of over 20 professionals in social media marketing, public relations, and visual design to drive the show's explosive popularity and viewer engagement• Innovated the digital marketing of the 2018 World Cup program of Youku (Chinese YouTube) platform and the co-marketing with other business units of Alibaba, which resulted in the Daily Active User increased by more than 40% Show less

Beijing, China

• Chaired the account team in developing comprehensive marketing strategy, 360° communication plan, and creative ideas for the developing country markets of Durex, including China, Mexico, Brazil, and Nigeria• Contributed to the pitch of Mate9 Huawei, resulting in winning the pitch. Provided strategic and creative services for the Huawei Mate 9 series products

Master Of Business Administration - Mba

Master Of Social Science, Advertising

Bachelor Of Literature, Film Production Management