Kai Dai Email & Phone Number

Shenzhen, Guangdong, China

Shanghai, China

• Directed a 15-person brand marketing team, overseeing strategic initiatives across social media marketing, entertainment marketing (including KOL collaborations, celebrity endorsements, and product placements).
• Utilized advanced analytics platforms (Google Analytics, Amplitude, Adobe Analytics, Mixpanel) and proficiency in SQL to identify growth opportunities across the customer lifecycle. Conducted detailed ROI reporting.
• Utilized advanced analytics platforms (Google Analytics, Amplitude, Adobe Analytics, Mixpanel) and proficiency in SQL to identify growth opportunities across the customer lifecycle. Conducted detailed ROI reporting.
• Directed the Double Eleven Shopping Festival (China’s Black Friday) marketing campaign, achieving sales of over 10,000 units with an overall ROI exceeding 2.5.
• Managed daily social media operations, driving over 300% growth in followers and engagements through strategic content planning on platforms like Weibo (China's Twitter), WeChat (China's WhatsApp with social media.
• Led a cross-functional team of 60 to create and launch the first FITURE FEST membership event IP in Shanghai, resulting in a 50% increase in brand awareness and a 96% event satisfaction rate. Show less

Beijing, China

• Established and directed three key business units: brand marketing, entertainment marketing, and KOL (Key Opinion Leader) incubation. Led a 30-member team, achieving over $8 million in revenue in the first year by.
• Directed marketing strategies for high-profile clients, achieving significant milestones… Show more
• Directed marketing strategies for high-profile clients, achieving significant milestones. Notable successes included a 300% sales increase for Issey Miyake (Japanese luxury brand) through collaboration with Gong Li.
• Developed and led a 10-member MCN (Multi-Channel Network) team focused on incubating entertainers and KOLs. Produced innovative content, including celebrity Vlogs, short videos, and live-stream sales. Show less

Beijing, China

• Led the comprehensive marketing campaign for the hit reality show "Street Dance of China" season 1 in 2018, which achieved over 1.6 billion views. Directed a team of over 20 professionals in social media marketing.
• Innovated the digital marketing of the 2018 World Cup program of Youku (Chinese YouTube) platform and the co-marketing with other business units of Alibaba, which resulted in… Show more
• Innovated the digital marketing of the 2018 World Cup program of Youku (Chinese YouTube) platform and the co-marketing with other business units of Alibaba, which resulted in the Daily Active User increased by more.

Beijing, China

• Chaired the account team in developing comprehensive marketing strategy, 360° communication plan, and creative ideas for the developing country markets of Durex, including China, Mexico, Brazil, and Nigeria
• Contributed to the pitch of Mate9 Huawei, resulting in winning the pitch. Provided strategic and creative services for the Huawei Mate 9 series products

Master Of Business Administration - Mba

Master Of Social Science, Advertising

Bachelor Of Literature, Film Production Management