Responsible for the strategic leadership of 440 audiology and hearing aid clinics across the United States with an emphasis on driving profitable growth by providing industry-leading audiological care and outstanding consumer experiences to help our customers enjoy the delight of hearing and live a life without limitations.

Led strategy and execution to conceptualize and implement a holistic marketing and omnichannel customer experience with responsibility for all activities related to Marketing, Customer Contact Center, and eCommerce objectives to become the market leader in the hearing health retail industry. Full accountability for advertising and promotion budget management and optimization, lead generation across all channels, customer engagement and customer value management, and eCommerce development.

Led overall marketing strategy and execution for the $7B U.S. and Canada region of a world-leading global medical technology and digital solutions innovator. Championing transformation of the marketing function, driving a unified, integrated customer-centric approach and strategy to accelerate revenue and market share.• Managing a large annual budget, overseeing the performance of a 100+-member marketing and inside sales team• Recruited to align six siloed marketing teams, building and scaling the omnichannel marketing function, including rebuilding the global marketing team and driving a lean, customer outcome-focused strategy• Sponsored a multi-year plan to phase in and adopt a new strategy of a unified, integrated marketing function, leading extensive market research to drive exceptional efficiencies and results, reducing costs for the U.S. and Canada region, and advancing the marketing generated funnel to a 650% improvement from 2019• Rebuilt the marketing team, decreasing the 128-member team scattered across six disparate teams and locations to a 68-member unified, diversified marketing leadership team, decreasing administrative costs by 45% while accelerating revenue• Transformed inside sales, galvanizing outreach for non-hospital providers (doctors’ offices, standalone clinics, etc.), helping Direct Sales focus on higher-value prospects; delivered mid-double-digit cost savings, and category revenue is on track to double by year-end 2022• Pioneered and designed a Marketing Dashboard of Truth connecting multiple disparate systems into a single unified dashboard with leading and lagging outcomes indicators to improve spending assessments and drive increased return on marketing investment• Launched AI (artificial intelligence) algorithms and automation into sales and marketing to predict where customers are in their buying journeys and to support the continuous refinement of strategies, programs, campaigns, digital engagement, and high-velocity selling

Directed the overall marketing strategy and product management for the $2.5B Services business for GE Healthcare, focused mainly on rebranding the Services business and developing value propositions and messaging. Created and launched new service solutions, built foundational sales support materials, improved end-of-service solutions, and strengthened point-of-sale service opportunities. Performance recognized by leadership; only marketer to receive coveted Circle of Excellence Award.• Managed a +$5.5M annual budget, overseeing 16 marketing leaders and continuous growth for the services business• Contributed $500M in incremental annual revenue via new strategies and solutions• Cultivated the eCommerce platform and delivered a 300% eCommerce sales growth for parts, supplies and accessories with vast improvements to the customer experience: enabled customer tracking of product lifecycle needs providing sales reps with valuable outreach and opportunity insights toward discount strategies• Drove successful launches of Medical Device Cybersecurity and Digital Solutions - led the market and conjoint analysis, developed positioning and pricing strategies, and activated new solutions with hospitals/healthcare systems• Rebuilt marketing team doubling it in size to 16 high-performance marketers• Engineered a new process for creating Services Solutions value propositions, competitive positioning and quantitative outcomes expectations, which led to the development of new sales collateral and customer ROI calculators• Saved millions of dollars in Services costs (people and administration) with the development and activation of a new automated process for end-of-service support and product upgrades

Guided global marketing and product management success for the $2B+ healthcare financial services portfolio, responsible for developing, launching, and marketing new financing solutions. Created customer ROI and economic selling resources to drive equipment upgrades and replacements, enabling accelerated revenue with improved commercial effectiveness.• Managed a +$5M program and administrative budget, overseeing a 4-member marketing and product management team, driving improvements to equipment lease, loan, and managed equipment services solutions• Led a significant rebranding for HFS, including naming, positioning, and cultural attributes to better reflect division value• Developed ROI calculators for core product portfolio to support customer decisions on the value of leasing equipment to stay current with technology; awarded the GE Capital President’s Award for this initiative

Led Global Downstream Marketing for GE Healthcare MR, a $1.5B+ business, launching multiple innovative NPIs. Championed the development and execution of global marketing initiatives, including communications and all public relations efforts.• Managed a $15M annual budget, responsible for the performance of 55 direct and indirect reports• Drove 6-pt revenue growth and 4-pt share gain through new strategies, solutions, and customer engagement tactics

Drove global marketing success for the High-Field MRI portfolio, leading commercial activation of new systems and upgrades.• Delivered $600M in revenue and 5-points margin improvement with the launch of two new systems• Revolutionized the MR patient experience through system design enhancements and the creation of the Caring MR Suite®

Marketing leader for the $300M Academic and Children’s Hospital portfolio, driving customer engagements in the pediatrics and academic markets. Focused on enabling customer success with technology and equipment product lines to drive revenue.• Designed new patient experience initiatives – the GE Adventure Series – to help reduce the anxiety of pediatric patients and support complex pediatric procedures; the initiative earned multiple industry awards• Generated 82% customer retention, a 14-point NPS improvement and 100% revenue growth