Dmitrii Golubev Email & Phone Number

Saint Petersburg Metropolitan Area

• (frozen food delivery/e-com/foodtech - mealjoy.ru)
• Increased C1 from 0.8% to 2.4% by optimizing the customer journey map (CJM) from the main page to checkout, and identifying abandoned carts through the sales team.
• Hired and led a new team of developers, Successfully implemented SCRUM methodology, resulting in an 30% increase in team productivity by the end of each sprint.
• Conducted CustDev and JTBD interviews to research customers, leading to the successful launch of two new products and improving the 1st month retention rates from 22% to 38%.
• Conceptualized, led, and successfully launched a new product category that accounted for 18% of the menu and generated 25% of the total revenue.
• Successfully launched two advertising channels: sales through Delivery Club and a barter system with bloggers through five social media managers.

Kazan, Tatarstan, Russia

• (milkit delivery/e-commerce/foodtech)
• Successfully launched MVP within 2 weeks with a $2,000 budget and secured $35,000 in pre-seed investment through data-driven P&L analysis.
• Led a team of 10+ people with different profiles including developers, designers, marketing managers, R&D, chefs, cooks, and couriers, resulting in achieving a Net Promoter Score (NPS) of 90%.
• Achieved the goal of average payment count per buyer in a quarter, one month ahead of the forecast, by owning and optimizing the unit economy.
• Optimized business processes, reducing man-hours per unit by 30%.

Education record

Bachelor In Management, Business/Commerce, General