Darren Henderson Email and Phone Number
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Following 10 years of post-undergraduate work experience, I returned to college to pursue an MBA at UC Irvine's Paul Merage School of Business. In those ten years I experienced a whirlwind of opportunities as I started as a secretary and part-time accountant for a small Internet advertising start-up called CPMStar. This tiny venture exploded over the course of a couple years, offering me a front row seat in the process of a small tech start-up being acquired by a larger corporation, in this game GSN.At GSN I took a risk and volunteered for the role of editor-in-chief of a game enthusiast website, OnRPG, where I experienced the bulk of my managerial experience overseeing an international team of journalists while coordinating with the CPMStar and GSN sales team on funding and growing the websites. This position evolved into a general manager position overseeing the both sites under the GEE alliance, and connected me with countless players in the online gaming industry from Korea and Taiwan to the UK and Germany. I gained valuable experience in ad sales negotiations, PR, forum management, on-site press coverage, team management, editing, crosscultural etiquette, eSports organization, youtube, social media marketing, hiring, and countless other activities through this experience.Through my MBA program and internship at Mattel, I gained the skills and acumen to take on a full-time role as a global brand team member for Mattel's Games Division, where I now serve overseeing the Kids Evergreen and Adult Games Portfolios as an Associate Marketing Manager.
Mattel, Inc.
View- Website:
- mattel.com
- Employees:
- 8610
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Marketing Manager, Games Global Brand TeamMattel, Inc. Apr 2023 - PresentEl Segundo, California, United StatesGlobal Brand Team Marketing Manager overseeing our Kids & Preschool, Party, and Strategy Games.
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Associate Marketing ManagerMattel, Inc. Jul 2019 - Jun 2023El Segundo, CaliforniaMember of the Games Global Brand Team focusing on Kids Evergreen and Adult Party Games Portfolio.
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Mba CandidateUniversity Of California, Irvine - The Paul Merage School Of Business Sep 2017 - Jul 2019Irvine, CaEnrolled in the Paul Merage School of Business with an emphasis on brand management, marketing, business strategy, looking to push my career forward in the entertainment and gaming industry. -
Marketing ConsultantJoycity Annex Jan 2018 - Jan 2019Irvine, CaliforniaPart-time marketing consultant with focus on overseeing game development, monetization recommendations, and cultural conversion for western audiences. Assistant advisor on promotional mix and public relations for upcoming game launches. Responsible for final edits on English scripting conversions for SE Asia, Australia, and North American versioning. -
Hot Wheels Brand Management InternMattel, Inc. Jun 2018 - Aug 2018El Segundo, CaliforniaBrand management intern for Hot Wheels and Barbie IPs. General consulting and strategy research support for digital media initiatives, online shopper behaviors, web optimization, influencer partnerships, and video game culture branding.
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General Manager Gee NetworkGsn (Tv & Games) Apr 2013 - Jul 2017Santa Monica, CaliforniaGeneral Manger over MMOHuts and OnRPG game enthusiast websites as public face of the enterprise at countless international gaming conventions and in office business partnerships. Managed the content team, coordinated ad sales partnerships and coordinated giveaways, along with overseeing day to day ad set-up and content publishing + social media promotion. -
Editor-In-Chief Onrpg.ComCpmstar - A Division Of Gsn Feb 2011 - Apr 2013Santa Monica, CaliforniaTransitional period in which I trained new associates to take over my rolls in the ad-ops department while becoming editor-in-chief for OnRPG, one of the websites we acquired managerial oversight on from a partnership with the GEE Network. I managed payroll, content creation assignments, coordinated with the sales team on partnerships, and helped transition the website to integrate new systems as we moved it away from its previous owners at Spil Games.
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Secretary To The President/ Ad-Ops ManagerCpmstar Dec 2009 - Feb 2011Topanga Canyon, CaliforniaJack of all trades of a small Internet advertising game start-up. Answered emails and phone calls, assisted with minor tasks in billing and collections, established a variety of tracking and categorization systems on our proprietary ad-server, established the ad-ops division, and assisted in paperwork preparation for the eventual sell-off to GSN Games.
Darren Henderson Skills
Darren Henderson Education Details
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International Brand Management
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Corona High School
Frequently Asked Questions about Darren Henderson
What company does Darren Henderson work for?
Darren Henderson works for Mattel, Inc.
What is Darren Henderson's role at the current company?
Darren Henderson's current role is Marketing Manager at Mattel, Inc..
What is Darren Henderson's email address?
Darren Henderson's email address is dh****@****man.net
What is Darren Henderson's direct phone number?
Darren Henderson's direct phone number is +195131*****
What schools did Darren Henderson attend?
Darren Henderson attended University Of California, Irvine - The Paul Merage School Of Business, University Of California, Riverside, Corona High School.
What skills is Darren Henderson known for?
Darren Henderson has skills like Social Games, Mmo, Video Games, Product Management, Online Gaming, Mobile Games, Strategic Partnerships, Community Management, Digital Media, Social Media Marketing, Social Media, Online Advertising.
Who are Darren Henderson's colleagues?
Darren Henderson's colleagues are Claudia Lemos, 赵良志, Esther Espinosa Abril, Karel Vondrášek, Łukasz Kos, Joe Lee, Jeremy Edwards.
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Darren Henderson
Regional General Manager @ Omron Electronics | Bachelor Of Business AdministrationRiverside, Ca4omron.com, omron.com, msn.com, omron247.com13 +171490XXXXX
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Darren Henderson
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Darren Henderson
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