Developed and implemented marketing strategies and ensured that the brandmessage was consistent across all channels. My focus was on improving theefficiency of the marketing budget, leading online campaigns, and guiding the teamtoward goals.• Planning and implementation of marketing strategy for e-shop and retail stores• Managing online and offline advertising campaigns emphasizing traffic and sales• Online marketing development with a focus on PPC efficiency and… Show more Developed and implemented marketing strategies and ensured that the brandmessage was consistent across all channels. My focus was on improving theefficiency of the marketing budget, leading online campaigns, and guiding the teamtoward goals.• Planning and implementation of marketing strategy for e-shop and retail stores• Managing online and offline advertising campaigns emphasizing traffic and sales• Online marketing development with a focus on PPC efficiency and website UX and SEO optimization• Preparation and allocation of marketing budget with regular monitoring of ROI• Leadership and development of a 6-person marketing team and cooperation with agencies• Preparation and implementation of brand communications and annual brand campaigns• Collaboration with sales team and key vendors on marketing and sales activities• Development of the customer program and customer experience• Managing content marketing and working effectively with influencers and brand ambassadors• Coordinating marketing communication across all platforms and in-store• Organizing events and promotions in retail stores• Systematic analysis of CDP data to personalize and segment marketing activities• Monitoring and implementation of the latest marketing trends Show less

Created a digital marketing strategy and multi-channel communications plan.Developed a website and CRM to improve customer experience and optimizeprocesses.• Planning and execution of all display advertising, SEM, lead generation, SEO,database marketing and email campaigns• Website & CRM development and data management• Social media and e-mail communication• Data analysis and reporting across channels, assessment against KPIs• Online events and webinars… Show more Created a digital marketing strategy and multi-channel communications plan.Developed a website and CRM to improve customer experience and optimizeprocesses.• Planning and execution of all display advertising, SEM, lead generation, SEO,database marketing and email campaigns• Website & CRM development and data management• Social media and e-mail communication• Data analysis and reporting across channels, assessment against KPIs• Online events and webinars management• Development of end-to-end customer experience across touchpoints• Coordination of team members to meet the goals and deadlines• Cooperation in the creating of marketing materials, landing pages, banners,videos, invites, articles Show less

Planned and executed online marketing strategies and campaigns for businesses to increase brand awareness and sales.• Planning of performance and brand campaigns executed in Google Ads, Facebook Ads, Sklik, RTB, Video Ads, Emailing, Affiliate• Leading a team of specialists to meet targets and deadlines• Campaign optimisation, A/B testing and data analysis• Preparation of detailed reports and presentations for clients and tendering processes• Optimisation of… Show more Planned and executed online marketing strategies and campaigns for businesses to increase brand awareness and sales.• Planning of performance and brand campaigns executed in Google Ads, Facebook Ads, Sklik, RTB, Video Ads, Emailing, Affiliate• Leading a team of specialists to meet targets and deadlines• Campaign optimisation, A/B testing and data analysis• Preparation of detailed reports and presentations for clients and tendering processes• Optimisation of customer experience, retention and conversion rate• Marketing consultations and media planningKey clients: AirBank, AutoHotárek, GATE, Penam, Douglas, Tepfactor, OceněnaVína.cz, Unicef Show less

Developed and executed online marketing campaigns to achieve brand awareness, product promotion, and lead generation KPIs. Email marketing communication execution and design• Web administration and content management• Planning and execution of lead generation and SEM campaigns• Marketing guidelines and template creation• Benchmarking and trend reporting

Developed company website and launched SEM marketing campaigns• Execution and optimization of SEM campaigns• Web administration and content management• SEO analysis and optimization

Supported marketing activities of the Adidas Outdoor apparel and footwear productmarketing teams, while also taking responsibility for my own projects.Cooperation in product development and positioning• Management of product data• International milestone meetings organization• Creating sell-in tools and catalogs• Customer and competitor insights research

Experienced with marketing consultancy for local hotels to attract internationalcustomers. Conducting marketing research to advise on promotions, branding,and media channels to achieve objectives