Senior Marketing Manager
CurrentResearched, compiled, and conducted qualitative analyses of key market indicators, consumer trends,and competitors. Presented business-critical marketing data to senior management to support executive decision-making processes; maintained open lines of collaboration and information sharing between marketing, sales, and engineering departments. Liaised effectively between clients and vendors to solidify partnerships, develop custom market research projects, promote lucrative contracts, and… Show more Researched, compiled, and conducted qualitative analyses of key market indicators, consumer trends,and competitors. Presented business-critical marketing data to senior management to support executive decision-making processes; maintained open lines of collaboration and information sharing between marketing, sales, and engineering departments. Liaised effectively between clients and vendors to solidify partnerships, develop custom market research projects, promote lucrative contracts, and generate additional sales opportunities. Skilfully coordinated and facilitated trade shows to build and extend client base. Show less