I have been collaborating with Pharmengage for the Master of Marketing capstone project. The project includes performing a marketing audit, market research, using marketing frameworks to assist with strategic decisions, conducting secondary & qualitative research to develop a marketing strategy.

Recruited to conduct a market research on different states of India to understand the market potential of Pipe industry in different parts of India and plan strategies to enter the untapped markets. And was also responsible for improving the experience of key stakeholders of the company.• Drove a 30% increase in revenue and improved brand recognition by forging a strategic alliance with a leading supplier in the industry.• Discovered untapped markets and help the company expand its business operations in another state of India• Managed digital / email and direct mail campaigns, enabling the company to further engage current clients, entice potential customers and strengthen brand awareness throughout the industry.• Coordinated the design, printing and distribution of marketing material, ensuring that each promotional tool aligned with the overall business strategy and brand strategy.

I was hired to conduct market research on the pipe industry in order to understand the various companies in the pipe industry, which could be profitable to the clients.• Assisted the market researcher in conducting market research and gained some valuable insights of the industry