Katherine Reed Email and Phone Number

The Salvation Army is the world’s largest charitable organization that is “doing the most good.”I connected passion with purpose by identifying, engaging, cultivating, soliciting, and stewarding investors in expanding their financial support to The Salvation Army in southwest Florida. My territory includes communities from Bradenton to Naples.• Recognized for contributing more than $1M in donor gifts within 15 months of service. • Spearheaded a comprehensive donor communication plan around Hurricane Ian disaster programs. This effort led to a significant increase in individual donor giving.

All Star Children’s Foundation is a nonprofit startup with a mission to change the practice of foster care. The Sarasota campus offers pediatric mental health services to clients, is elevating the role of foster parenting and redefining the clinician’s role to include mentorship of foster parents and birth parents. Data outcomes will translate into actionable change for foster care throughout the U.S.The founders recruited me to bring strategy, funding, operational and marketing expertise to close the $17M capital campaign. During my tenure I accomplished the following:• Designed and built infrastructure for the organization’s first functional development, marketing and communications department. Created a vibrant visual identity and brand persona.• Wrote grant narratives to capture important recognition and revenue from local, state and national grantors. Successfully closed grants in the $5K to $100K range. Implemented a grant tracking tool for restricted program funding. • Developed and executed an elite donor program that included regular campus tours. Personally closed individual donations in the $10K to $100,000K range. • Created and executed a content marketing plan to inform and steward supporters that included social media, e-newsletters and printed communications. Increased social media followers by 238%.• Designed and executed a digital giving program that evangelized the startup’s mission and increased online donations by 40%.• Developed a robust media relations outreach that generated significant, in-depth local coverage – critical for this startup organization.

Girl Scouts Dakota Horizons is 8,600 girls and 4,000 adult members strong in North Dakota, South Dakota, Minnesota & Iowa. Girl Scouts has historically funded the majority of its operations through membership dues and program fees. My role was to diversify the revenue streams of the organization by strengthening its fundraising efforts. The Girl Scout portfolio required an expansive approach to a rural 4-state territory. I prioritized community/private foundations and corporate giving while establishing the backend mechanism for digital individual giving.• My work resulted in a 46% increase in overall giving to just under $600K annually. • Wins included securing new multi-year grantors resulting in over $500K of new funding over three years. I designed strong collaborations with each entity to ensure ongoing support. • I repositioned and rebranded each of the three annual special events to showcase the mission. This resulted in a record-breaking 55% increase in event income. • Directed a comprehensive grant tracking tool to accommodate complex restricted grants to ensure timely spending and reporting. • Reengaged estranged and lapsed donors and granters. • Reframed the Girl Scout story from “cookies, crafts and camping” to the preeminent leadership development organization for girls. • Led the migration to a new website platform that enabled a robust digital lead generation program, allowed members real time information and program access and supported e-commerce. • Created annual content plans that included media outreach across 4 rural states, Op Ed pieces, features and reoccurring stories of girls with character demonstrating courage and confidence.• Directed a precisely targeted sales plan focusing on volunteer troop leaders to attain cookie sales goals of over $5MM annually.

Voice Carrier, based in San Jose, CA, is a cloud-based phone company that offers a simple, cost effective approach to office telephony. I rebranded and refined the company’s marketing and sales materials. Upgraded website to support a robust inbound lead generation program. Developed a digital marketing strategy that delivered qualified leads to the sales staff. Sourced partner marketing funds that offset marketing costs.

SONIFI Solutions (formerly LodgeNet) is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. Serving over 1.5 million hotel rooms and 500M guests each year. $400M annual revenues and previously publicly traded on NASDAQ.• Conceived, developed and launched Sonifi’s Interactive Advertising Program – the largest hospitality based OOH network in the U.S.; with 96% profit margin and 28.8% CAGR since inception.• P&L ownership • Negotiated, established and implemented Nielsen reporting for ITV advertising/content; led inclusion of Nielsen’s 4th Screen Report as founding member• Negotiated complex multi-year paid programming/sponsorship contracts; directed implementation, distribution and monthly reporting/relationship management• Developed iTV advertising and content sales inventory, established pricing, directed sales and operational efforts• Managed direct reports and directed matrixed team members

• Assessed internal processes and capabilities; defined objectives, assessed technical suitability of the current resources and processes, identified required changes, milestones and KPIs for new business.• Formulated business strategy and led direct reports and matrixed team members in the establishment of all business processes: sales, operations, trafficking, technology, product development. • Developed and optimized advertising revenue inventory across multiple technology platforms of over $35M based on ROI and internal capabilities. • Lead and managed relationships with outside partners/vendors from identification to final deal implementation. • Partnered with internal legal team and other established department heads.

• Responsible for vetting expansion opportunities in the alternative media, interactive advertising, and guest viewership categories by analyzing market share and propensity models; developed “what if” business models.• Performed and directed product, market, technology and distribution assessments and valuation activities for the expansion opportunities. • Made key presentations to internal constituencies, including Board and senior team for opportunity review/approval. • Ultimately selected to develop and lead the interactive advertising/alternative content business unit for company.• Architect of change management training – required for the organization to effectively meet the new advertising business requirements.

Responded to market position challenges by repositioning LodgeNet’s product offering to enhance hotel branding and increase profit center revenues. Conceptualized, defined and sold senior executives on repositioning to increase company market share/revenue. Applauded by hotel partners and imitated by top competitor. Directed the rebranding of the company’s signature product and led the successful operational development, implementation and launch. Critical member of the cross-functional team tasked with restructuring the organization and redefining work processes to accommodate and drive the repositioning. Directed and executed all aspects of corporate marketing strategy, marketing communications and industry media relations. Kept management teams apprised of market, industry and company information to support, identify and educate regarding plans, targets and priorities.