Daniel Larsson

Daniel Larsson Email and Phone Number

Chief Digital Officer (CDO) på UNICEF Sverige @ UNICEF Sverige
stockholm, stockholms lan, sweden
Daniel Larsson's Location
Greater Stockholm Metropolitan Area, Sweden
Daniel Larsson's Contact Details

Daniel Larsson personal email

n/a

Daniel Larsson phone numbers

About Daniel Larsson

A digital leader with extensive experience who always tries to find ways to use new or existing digital solutions to exceed customers' expectations and that provides business value.I have experience from organizations that are in digital transformation due to new customer behavior or new business models. Within this area I have recently developed several comprehensive digital strategies, which have resulted in clear customer journeys, focus areas and roadmaps to deliver digital transformation.As a manager I believe in the power of the team and in setting clear goals with a solid understanding of the company's vision and strategy. My teams and I see clear benefits from working in cross-functional agile teams with all digital disciplines represented. But most importantly - everyone in the team should think it's fun to go to work! During my career I've worked with all parts of the digital ecosystem, e.g. digital management, digital technology and development, e-commerce, online sales, digital marketing, CRM, UX/UI, SEO, analytics, digital project management for both small and large sized projects, strategic management, business development and so on.A valuable strength is my experience from both technology and marketing. I understand both sides and I’m used to working close to the business stakeholders.I'm often told that I have the ability to explain complicated solutions in a simple way.Specialties: Digital Management, Digital & Online Strategy, Digital Development, Digital Marketing, E-commerce and online sales, CRO, Digital Project Management, Agile & Scrum Methodology, SEO, UX/UI, web Analytics.

Daniel Larsson's Current Company Details
UNICEF Sverige

Unicef Sverige

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Chief Digital Officer (CDO) på UNICEF Sverige
stockholm, stockholms lan, sweden
Website:
unicef.se
Employees:
99
Daniel Larsson Work Experience Details
  • Unicef Sverige
    Chief Digital Officer (Cdo)
    Unicef Sverige Jun 2020 - Present
    Stockholm, Sverige
    Head of department Digital, Innovation & Tech, leading a team of 12 people and a member of the management team. Responsible for driving revenue through digital channels, tech development of web- and CRM platforms and for digital transformation.
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  • Apollo Travel Group
    Head Of Digital Channels & Dynamic Products
    Apollo Travel Group Jan 2019 - Jun 2020
    Stockholm, Sweden
    Nordic responsibility for Digital Channels (described below) and Dynamic Products. Our Dynamic Products are digital exclusive products for booking flights, hotels, cruises and football tickets.Advanced products with a clear focus on e-commerce. Leading a team of 16 people (10 direct reports) consisting of Product managers, Product owners, Web editors, UX/UI-designers, SEO specialist, web analysts. In addition, 6 developers in a cross functional team.
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  • Apollo Travel Group
    Head Of Digital Channels
    Apollo Travel Group Feb 2018 - Dec 2018
    Stockholm, Sweden
    Nordic responsibility for digital strategy, customer experience on web sites and in mobile apps, e-commerce conversion funnel, development, SEO strategy and analytics.Part of a nordic marketing management team. Leading a team of 11 people (5 direct reports) in disciplines such as Product Manager, Web editors, UX/UI designers and web analyst. In addition, 6 developers in a cross functional team.
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  • Coop Sverige
    Head Of Digital
    Coop Sverige Sep 2015 - Feb 2018
    Solna, Stockholm
    Responsible for strategy, marketing, user experience, content and development in all digital touch points - web (incl. e-com), mobile app, search engines, digital in-store displays, social media, e-mail marketing and performance marketing.7 direct reports. Part of e-commerce operational management team.
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  • Coop Sverige
    Head Of Digital Development
    Coop Sverige Sep 2014 - Sep 2015
    Solna, Stockholm
    Responsible for all digital development in digital channels – web, e-commerce, mobile and instore displays with the purpose to drive sales on- and offline.Responsible for digital concept development and to find new ways to increase sales through the digital channels.3 direct reports.
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  • Coop Sverige
    Strategic Project Manager - Digital Channels
    Coop Sverige Jun 2012 - Aug 2014
    Solna, Stockholm
    Responsible for creating strategic synergies between digital projects. Project management for larger digital initiatives, such as developing a new web site and implementing e-commerce on coop.se. Winner of the EpiServer Award for best web B2C.
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  • Coop Sverige
    Web Strategist & Project Manager
    Coop Sverige Mar 2010 - Jun 2012
    Solna, Stockholm
    Project manager for technical and communicative digital projects.Responsible for develop a strategy and execution plan for coop.se.
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  • Grandville Communication
    Founder & Owner
    Grandville Communication Jan 2007 - Dec 2011
    Stockholm, Sweden
    Strategic consultation and web development in own business.Focus on helping small and medium sized companies in web development, SEO, analysis and e-mail marketing.
  • Kf Medmera Bank
    Web Project Manager
    Kf Medmera Bank Feb 2009 - Feb 2010
    Stockholm, Sweden
    Project management for MedMera Bank in the merge of three external web sites within the Cooperative Union (Coop, MedMera Bank and CU)
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  • Kf Medmera Bank
    Ux/Ui Designer & Front End Developer
    Kf Medmera Bank Jan 2005 - Jan 2009
    Stockholm, Sweden
    UX/UI Designer and Front End Developer for MedMera Bank's web site.
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Daniel Larsson Skills

Web Project Management Web Analytics Digital Marketing Digital Strategy Web Development Web Strategy Seo Project Management Google Analytics Strategy Online Marketing E Commerce Analytics Scrum User Experience Agile Methodologies Conversion Optimization Certified Scrum Master Csm Cms Information Architecture Google Adwords Sem Agile Methodolgy Management Marketing Strategy Marketing Communications Business Strategy Ledning Search Engine Optimization Marketing Digital Transformation Cro Customer Acquisition Email Marketing Cro Management Conversion Rate

Daniel Larsson Education Details

Frequently Asked Questions about Daniel Larsson

What company does Daniel Larsson work for?

Daniel Larsson works for Unicef Sverige

What is Daniel Larsson's role at the current company?

Daniel Larsson's current role is Chief Digital Officer (CDO) på UNICEF Sverige.

What is Daniel Larsson's email address?

Daniel Larsson's email address is da****@****coop.se

What is Daniel Larsson's direct phone number?

Daniel Larsson's direct phone number is +467075*****

What schools did Daniel Larsson attend?

Daniel Larsson attended Mgruppen Svenska Managementgruppen Ab, Hjärtum Utbildning, Citerus, Frontit, Mindset Ab, Berghs School Of Communication, Berghs School Of Communication.

What are some of Daniel Larsson's interests?

Daniel Larsson has interest in Web Analytics, Web Strategy, Web Projekt Management.

What skills is Daniel Larsson known for?

Daniel Larsson has skills like Web Project Management, Web Analytics, Digital Marketing, Digital Strategy, Web Development, Web Strategy, Seo, Project Management, Google Analytics, Strategy, Online Marketing, E Commerce.

Who are Daniel Larsson's colleagues?

Daniel Larsson's colleagues are Petter Gustafsson, Cyrille Ziao, Michal Bäckrud, Monica Bruhn, Pernilla Baralt, Emma Schönberg, Abber Kotey.

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