Marketing Director
CurrentCompany leader in marketing efforts in direction, creation, & implementation. Responsible for providing guidance for marketing efforts by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the company's branding. Work closely with sales and engineering department teams to develop a pricing strategy and innovations that will help maximize profits and market share. Finally, direct, create and implement all aspects of company website, social presences, product releases and events.Marketing Director Responsibilities:• Oversee All Marketing Efforts.• Evaluate and develop marketing strategies and marketing plans.• Plan, direct, and coordinate marketing efforts.• Communicate marketing plan across teams.• Research the demand for products and services.• Competitor research.• Work with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.• Identify potential customers.• Develop promotions• Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.• Develop and manage advertising campaigns.• Build brand awareness and positioning.• Support sales and lead generation efforts.• Coordinate marketing projects from start to finish.• Oversee social media marketing strategy and content marketing.