Danny Rodgers Email & Phone Number

Tacoma, Washington, United States

Northwest Division Headquarters (Seattle)

Creative Lead for the Northwest Division with a focus on marketing, fundraising, events, and emergency disaster services.Videographer, Photographer, Creative Director, Art Director, Graphic Designer, and Production Artist for marketing and events throughout Washington, Northern Idaho, and Western Montana. Work directly with Northwest Division Corps, providing multimedia services on large projects to assure quality and national brand standards. Taking projects from creative concept to completion in a variety of applications including, videos, digital events, ads, photos, graphics, digital assets, billboards, transit, vehicle wraps, print collateral, signage, wall murals, presentation decks, booth and event space design.Selected Achievements:• Filmed and produced the Red Kettle Luncheon, turning it into a digital event during COVID and exceeding revenue goals the last 3 years and raising nearly $500,000 this year.• Branded the Street Level program into one of the most recognizable teams within the Salvation Army.• Helped the Development Department exceed financial goals the past 4 years raising millions of dollars for neighbors in need.• Working under extreme pressure and harsh conditions as part of the Emergency Disaster, Street Level, and Social Services teams over the past 4 years.

Efficiently lead and administer creative design projects in support of ongoing marketing and fundraising programs for multiple nonprofit clients nationwide.Assess job analytics, market position and trends, devise advertising strategy, and present to senior management and client. Create design theme and graphics focused on B2B and B2C online and print marketing campaigns. Forge and sustain high-performance production and design teams. Coordinate with Executive Director on visual direction, selection of papers, inks, and various outside sources / purchases essential to project completion. Review all production materials on key projects and provide signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions. Ensure compliance with and implement corporate brand standards.Selected Achievements:• Provided creative vision and concepts for successful $10 million year-end campaign whilemeeting strict turnaround schedule.• Significantly expanded online presence by leveraging talent for market trend analysis andcontemporary design; effected 400% revenue increase in key channels.• Successful onboard of 8 new clients with increased revenue and ROI in the first year.

Led marketing and branding graphic design / content development for Merkle and it’s world-class clients.Interpreted complex CRM information, translating into accessible B2B designs and content. Emphasized brand continuity across various clients and media such as cutting-edge graphics, ads, pitch decks, videos, informational literature, and Web content. Contributed to creation of engaging and dynamic educational materials for training internal and external team members. Presented creative design strategy to top management, executive team, various groups, and fostered consensus across all stakeholders.Selected Achievements:• Successfully completed multiphase projects involving budgets up to $350,000.• Credited with delivering robust, focused design concept promoting launch of theMerkle CRM Executive Summit.• Commended for Merkle DMA Best Booth Design.

Contract and freelance work for a variety of companies when needed for one-off projects.

Developed, rendered, and expanded retail concepts throughout production of advertising campaigns for all departments within Nordstrom nationally.Collaborated with the advertising team to develop artwork for marketing initiatives for the Customer Communications Group. Conceived original designs and marketing concepts used in brochures, pamphlets, fliers, postcards, point of purchase collateral, store signage, and billboards. Contributed to customer-facing publicity campaigns, art directing and production managing photo shoots / projects, press proofing, and 2-D retail graphic design.Selected Achievement:• Received company award for providing original and pioneering retail marketing concepts.