A result-oriented professional offering 30+ years of a successful career withdiverse roles distinguished by commended performance in: Spearheading the entire functions related to retail and channel finance, brandbuilding and market development, networking with potential financiers &dealers. Increasing the organised finance for Heavy Duty commercial vehicle. Ensuring participation of PSU banks thereby adding new finance partners andenhancement of geographical reach of Dealerships. Building mutual relationship with the Major Financiers, making proposal toincrease business, devising special schemes viz., structured EMI / Balloonscheme. Assisting financer by sensitizing sales team and Dealer network with respect togood portfolio health and helping business enhancement with Financiers in newareas. SPOC from VECV for Interacting with banks, finance companies Ensuring the grievances of Dealers & Financiers are addressed, with respect toTAT of Financiers, and ensuring Invoice updating along with RC copies atFinancier end. Analysing latest marketing trends and tracking competitors’ activities andproviding valuable inputs for fine tuning sales & marketing strategies. Facilitating Dealers with Channel Funding either in the form of InventoryFunding / Trade Advances from Financiers to maintain optimum inventory levelas per company policy. Well versed in Treasury management, introduced CMS at Competitive rateswith HDFC, Corporation Bank for Pan India Operations. Converted all depot banks to collection banks and introduced centralizedpayment procedures. Created a system wherein daily reconciliation of Bank accounts. Excelled in preparation of Budgets, MIS and Audit Schedules. Instrumental for filing sec 138 and civil suits /cases against defaulters of ESFS inliaison with Sr. Advocates, preparation of Plaints, Affidavits.