A result-oriented professional offering 30+ years of a successful career withdiverse roles distinguished by commended performance in: Spearheading the entire functions related to retail and channel finance, brandbuilding and market development, networking with potential financiers &dealers. Increasing the organised finance for Heavy Duty commercial vehicle. Ensuring participation of PSU banks thereby adding new finance partners andenhancement of geographical reach of Dealerships. Building mutual relationship with the Major Financiers, making proposal toincrease business, devising special schemes viz., structured EMI / Balloonscheme. Assisting financer by sensitizing sales team and Dealer network with respect togood portfolio health and helping business enhancement with Financiers in newareas. SPOC from VECV for Interacting with banks, finance companies Ensuring the grievances of Dealers & Financiers are addressed, with respect toTAT of Financiers, and ensuring Invoice updating along with RC copies atFinancier end. Analysing latest marketing trends and tracking competitors’ activities andproviding valuable inputs for fine tuning sales & marketing strategies. Facilitating Dealers with Channel Funding either in the form of InventoryFunding / Trade Advances from Financiers to maintain optimum inventory levelas per company policy. Well versed in Treasury management, introduced CMS at Competitive rateswith HDFC, Corporation Bank for Pan India Operations. Converted all depot banks to collection banks and introduced centralizedpayment procedures. Created a system wherein daily reconciliation of Bank accounts. Excelled in preparation of Budgets, MIS and Audit Schedules. Instrumental for filing sec 138 and civil suits /cases against defaulters of ESFS inliaison with Sr. Advocates, preparation of Plaints, Affidavits.