At the helm of Sweekaar Academy's strategic transformation, my role as Program Director was to realign our vision with foundational values, culminating in enhanced stakeholder engagement and service quality. Leveraging skills in policy advocacy and strategic leadership, we've introduced policies that significantly improved operational efficiency and the experiences of students and patients.Currently, as a Strategic Development Consultant, I guide organizations through profitability and operational clarity, a testament to my dedication to excellence and sustainable growth. With core competencies in strategic planning and execution, the journey continues to revolve around empowering institutions to achieve their goals without financial strain on their communities.
Durai Selvendran Consultancy
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Strategic Development ConsultantDurai Selvendran Consultancy Aug 2023 - PresentChennai, Tamil Nadu, India
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Program DirectorSweekaar Academy Of Rehabilitation Science (Sars) Apr 2023 - Jul 2023Hyderabad, Telangana, India• Redefined the Vision, Mission & Values of SARS with the Founder-chairman and Board to align stakeholders.• Analyzed program data to identify areas for improvement and implemented policies for increased efficiency.• Developed revenue progress options for academic institutions and special schools, achieving revenue goals without increasing fees.
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Strategic Business ConsultantDurai Selvendran Consultancy Jul 2021 - Mar 2023Madurai, Tamil Nadu, IndiaSupported SMEs and startups in achieving profitability and clarity in operations through strategic business consulting.• Assisted 14 organizations in revisiting objectives and aligning with current context for success.• Leveraged expertise from management education to bridge gaps and drive growth.
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Managing DirectorSpirulina Nutritech Foundation Aug 2016 - Jun 2021Madurai, Tamil Nadu, India• Founded and sustained a foundation to combat child malnutrition, mobilizing resources for long-term sustainability.• Established the Technical Unit SPRTC, collaborating with top institutions to achieve significant milestones.• Instrumental in building a team and securing resources for Spirulina Nutritech Foundation in Madurai, Tamil Nadu.
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Marketing DirectorAntenna Nutritech Foundation Mar 2010 - Jul 2016Antenna Technologies ,Geneva ,Switzerland• Led market research and product development efforts at Antenna Nutritech Foundation, launching the SpiruPower brand and implementing a cross-subsidy model.• Conducted market segmentation analysis to target urban and rural markets effectively.• Achieved increased client engagement and brand awareness through innovative marketing strategies.
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Director & Co Principal Investigator (A Govt Of India Dbt Research Project)Spirulina Production Research And Training Centre (Sprtc),A Unit Of Antenna Nutritech Foundation Oct 2010 - Mar 2016Madurai, Tamil Nadu, India• Directed and co-led a flagship international research project funded by DBT-Govt of India & Danish Strategic Research Council, collaborating with top institutions in India and Denmark.• Organized two international conferences, Alagl - Bio Refinaries 2014 & 2015, in Kolkata, India, and Copenhagen, Denmark.• Managed operations at Spirulina Production Research and Training Centre (SPRTC) in Madurai, Tamil Nadu, India, focusing on research and training in spirulina production.
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Development Consultant-Spirulina Market DevelopmentAntenna Technologies Apr 2008 - Mar 2010Madurai,India• Developed strategic mission to combat child malnutrition by promoting Spirulina in various markets.• Led product development, field trials, and documentation for feasibility group with experts from India and Europe.• Proposed innovative solutions to address malnutrition crisis through Spirulina market development.
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Volunteer StaffAntenna Foundation Jul 2007 - Mar 2008Madurai, Tamil Nadu, India• Mainly supported the Awareness Programs• Content Creation / Communication Strategy for different markets• Took part & Led different levels of Campaigns-emphasising the Importance of Micro-nutrition’s in Child Health -
Medical RepresentativeNovartis India Sep 1999 - Jul 2007Chennai Area, IndiaAchieving Sales Targets , Inventory Management and CME Programs to Medical Fraternity ,Matured Product Sales Management,New Product Launches. -
Trainee Mediacl RepresantativeWander Ag Dec 1998 - Sep 1999Chennai, Tamil Nadu, India• Trained in WANDER LTD to take-up the medical promotion of the Brands Triaminic (Cough & Cold Formulation), Nurture (Protein-Supplementary Nutrition) in Chennai Metro
Durai Selvendran Education Details
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General Management -
Dean'S Topper -17Th Batch -
Distinction -
The Tamilnadu Dr.M.G.R. Medical UniversityFirst Class -
Mcnupda Higher Secondary SchoolDistinction -
Pkn Hr Sec School ,ThirumanagalamGrade 10
Frequently Asked Questions about Durai Selvendran
What company does Durai Selvendran work for?
Durai Selvendran works for Durai Selvendran Consultancy
What is Durai Selvendran's role at the current company?
Durai Selvendran's current role is Program Director.
What schools did Durai Selvendran attend?
Durai Selvendran attended Indian Institute Of Management, Kozhikode, S.p. Jain Institute Of Management & Research, Madurai Medical College - India, The Tamilnadu Dr.m.g.r. Medical University, Mcnupda Higher Secondary School, Pkn Hr Sec School ,thirumanagalam.
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