Key driver in transforming Hookit into a platform with 100+ global brand customers from a 20-person startup. Company was acquired in 2022. Built its product development processes, scaled its data pipelines, streamlined its technology resources, implemented necessary security controls, and led the technical due diligence process during its successful exit (acquired by Kore Software on 02/2022).02/2022 - 03/2023: CTO - Hookit (Post-acquisition)* Led post-acquisition integration of Hookit into Kore Software, including migrating from a colocated data center to AWS with no application downtime (20% cost reduction).* Developed a generative AI solution to optimize sponsorship selling cycle, extracting brand insights and values, crafting targeted pitches, and enabling ad-hoc user queries based on social media posts. 05/2021 - 02/2022: CTO (Pre-acquisition)* Managed technology strategy and execution, and day-to-day engineering and technology resources. * Led technical due diligence process leading up to Hookit's acquisition.* Designed and oversaw implementations of security policies and controls10/2020 - 05/2021: Outside run with a startup in Amazon (see Amazon position).

* Formalized software development life cycle and streamlined its development and operations resource, resulting in a 40% reduction in operation and infrastructure spend.* Led the rebuild of the company's proprietary social media valuation models in Snowflake, showcased in a Snowflake case study.

*Influenced company's pivot to serving large brands, such as Red Bull, Vans, Taylor Made * Defined and launched the MVP brand offerings, including prototyping a model to predict sponsorships from social media data.* Built and grew product function, consisting of product, design, and data science.

Created product pitch and resourcing alignment, obtained Alexa COO's approval for MVP to enable third-party developers and solution integrators to build and deploy experiences on Alexa-enabled devices in healthcare industry.

* Led creation and launch of Apple's first iOS Search Ads platform within 8 months. Defined account and user ACL data models, campaign management states, reporting API and UI, billing logic and system integrations, and internal Salesforce CRM data models and workflows. Received departmental award for the effort.* Defined end-to-end architecture and integrations with internal finance and tax systems to enable global expansions to EMEA and APAC countries.* Pitched, defined, and led the execution of a new pay-per-installed based Search Ads Basic.

Founding member of the product management team, responsible for defining and executing product roadmap during the company's growth from a 60-person startup to an IP-ready organization. Notable accomplishments include: * Introducing enterprise analytics capabilities that supports 50+ external and internal data sources. * Internationalizing core local listings delivery system, enabling enterprises to easily manage public information across 100+ global data providers, including Apple Map, Facebook, and Yelp. * Designing a system that allowed marketers to target in-store visitors with personalized ads on Facebook, Twitter, and Yahoo, using data collected by a network of mobile apps listening for in-store beacon signals.

Managed product strategies and roadmap of reselling partner channels, consisting of over 10,000 reselling partners and four distribution channels.