Davis Thomas Email & Phone Number

Abu Dhabi, United Arab Emirates

Abu Dhabi, United Arab Emirates

As an Area assistant E-commerce manager, I am responsible for the digital marketing and the online distribution for the 5 Anantara hotels in Abu Dhabi. Planning and execution of the revenue driven digital marketing campaigns and establishing the long term distribution strategy through various online partners is the key responsibility of my title Some of the key responsibilities include;• Establish a long term online marketing strategy and drive measurable revenue through various distribution channels including brand website and OTA's.• Expand the dynamic distribution portfolio of the hotels by contracting with the potential OTA’s and establish connectivity.• Plan and execute brand awareness and conversion driven campaign through various advertising medium such as; PPC, SEO, SMO and programmatic advertising campaigns.• Measuring and reporting on the performance of all digital marketing campaigns and asses against the KPI.• Measure the performance of digital marketing efforts using a variety of Web analytics tools such as; Google Analytics and web trends.• Expand the brand awareness and visibility through various digital marketing partnerships for the hotels, restaurants & spa.• Research and implement various hospitality related technologies in the property which boost the operational excellence, user experience and technological advancement for the hotels.• Monitor the online rate competitiveness and visibility to establish dynamic strategies and drive better results in the competitive e-commerce world.• Managing the rates, inventory and content management on various distribution networks such as OTA, WEB and GDS systems.• Closely work with the corporate e-commerce team to establish and execute various E-commerce initiatives for the properties.

Sultanate Of Oman

As an E-commerce Executive, I was responsible for the pre-opening set up of the entire digital marketing and online distribution strategies of the property. Directly accountable for the development and execution of Minors Corporate E-commerce strategy within the property and drive revenue generation through various dynamic distributions channels. Some of the key responsibilities include;• Establish the online distribution system configuration on various OTA’s and channel manager systems.• Set up the digital marketing campaigns through various medium including; PPC, SMO, SEO and programmatic Ad campaigns. • Establish a long term online marketing strategy and drive measurable revenue through various distribution channels including brand website and OTA's.• Plan and execute brand awareness and conversion driven campaign through various advertising mediums.• Measuring and reporting on the performance of all digital marketing campaigns and asses against the KPI.• Expand the dynamic distribution strategy by contracting with the potential OTA’s and establish connectivity.• Measure the performance of digital marketing efforts using a variety of Web analytics tools such as; Google Analytics and web trends.• Managing the ARI and content management on various distribution networks such as OTA, WEB and GDS systems.• Monitor the online rate competitiveness and visibility to establish dynamic strategies and drive better results in the competitive e-commerce environment.• Closely work with the corporate e-commerce team to launch and implement various E-commerce initiatives for the property.

Bangkok Metropolitan Area, Thailand

As a digital marketing specialist, I was responsible for establishing the entire digital marketing strategies of the KPL hotels group based in Bangkok. Directly accountable for the development and execution of various e-commerce enhancement and technological advancement for the hotels and restaurants. Achievements• Managed and coordinated all the marketing initiatives to win the World Luxury Hotels Award and World Travel Award 2015 for two properties.• Increased website traffic by 300% by optimizing various digital marketing solutions for the properties.• Managed the new website development and migration for all the hotels under WordPress CMS platform.The main activities include;• Plan and execute the digital marketing campaigns for all the properties through various digital solutions including; PPC, SEO, SMO, EDM’S, display advertising campaigns.• Establish the long term SEO strategies for the hotel websites and enhance the visibility through various enhancements based on the latest Google algorithms and trends.• Manage and coordinate the Online PR distribution for the properties.• Social media content management for all the properties and restaurants listing on various social media channels including; Facebook, Instagram, Twitter and Google +.• Measure performance of the various digital marketing activations using Web analytical tools - Google Analytics / Web Trends.• Establish and manage the EDM’s database and send regular communications to the audience using Mail chimp.• Develop the website content and update it on the CMS platforms as and when required.• Expand the brand awareness and visibility through various digital marketing partnerships for the hotels, restaurants and spa.• Research and introduce the latest hospitality technologies and digital marketing opportunities for the marketing enhancement and operational excellence.

Bangkok

As a digital marketing coordinator, I was responsible for assisting the marketing team to establish the entire digital marketing strategies for the Genex solution and its partnering business entities. Some of the key responsibilities include;• Assist the marketing manager to plan and execute the marketing campaigns for the business through various digital marketing solutions including; PPC, SEO, SMO and EDM campaigns.• Content management for various social media channels including; Facebook, Twitter and LinkedIn.• Content creation and update the website with the latest events, software updates, and product listing.• Manage and monitor the PPC and SMO campaigns.• Establish and manage the EDM’s database and send regular communications to the audience using Mail chimp.• Research and recommend on the various technologies and digital marketing possibilities to the management for potential partnership and enhancement of the digital marketing opportunities.• Manage and co-ordinate the Online PR distribution for the business.• Assist the marketing team to plan and implementing annual training events in multiple locations.• Expand the business awareness and visibility through various digital marketing partnerships and identify the potential business development for the business.• Measure performance of the various digital marketing activations using Web analytical tools - Google Analytics.• Customer support for the online reservation management software/ Channel manager- Vertical Booking.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services, Gpa 3.75

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Business Administration (Bba), Marketing