Danbi Choi Email & Phone Number

San Jose, California, United States

Philadelphia, Pennsylvania, United States

✔️ Product Development • Conducted customer interviews to uncover customer needs and performed customer segmentation to set the direction for product development.✔️ Agile Project Management & User Experience Design and Enhancement• Implemented Agile methodologies to enhance team productivity and streamline project tracking with Jira, facilitating weekly sprints, task management, and cross-functional team collaboration.• Designed intuitive Figma layouts applying UI/UX principles to boost user engagement and prolong site retention.✔️ Full Stack Development & SEO Optimization• Managed the end-to-end development cycle of an e-commerce platform using HTML, CSS, JavaScript, and MERN stack focusing on user-friendly UI and SEO optimization.• Integrated Braintree for secure payment processing, JWT for authentication, and utilized AWS S3 via Multer for cloud storage.🔗 Engaged in a variety of projects detailed on my portfolio website: [www.danbichoi.com]

Seoul, South Korea

(Formerly LG Hausys)✔️ Product Launch & Go-To-Market Strategy• Directed cross-functional teams to integrate engineering, design, and market insights, driving the on-time launch of 2-3 products annually through project management and bi-weekly progress reviews.• Integrated findings from customer interviews to address customer pain points in product development, ensuring alignment with local market demands.• Developed GTM strategies through customer segmentation and advanced strategic marketing by discovering new channels and establishing partnerships.✔️ Sales Enablement & Cross-functional Team Communications• Partnered with global sales teams on B2B product development, ensuring that offerings were aligned with market demands and environmental standards, leading to a 20% sales increase in the Southeast Asian region.• Created educational and sales materials such as PowerPoint presentations and booklets to support product adoption and conducted sales enablement education sessions for sales teams.✔️ Product Positioning & Messaging with Data Analysis• Led an A/B testing to assess customer satisfaction with different flooring materials, utilizing survey results to identify customer pain points, thereby enhancing the conversion rate by 30%.• Analyzed sales data with SQL, Python, and Excel for product positioning and messaging, optimizing product specifications, features, and pricing strategies for new and existing products.✔️ Brand Management & Marketing Communications• Revolutionized marketing materials by standardizing design and transforming product features into iconic visuals for improved product visibility and brand recognition, a strategy that has remained effective to the present day, spanning over 8 years.• Collaborated with the brand marketing team to organize tradeshow booths, including selection of showcase products, management of third-party creative agencies, and presentation of products to generate leads.

Seoul, South Korea

• Contributed to the e-commerce launches of cosmetic brands LAB SERIES & M.A.C by wireframing, QA testing, content management, and planning marketing campaigns.

Study Abroad Program, Business Administration And Management, General

Activities and Societies: AOC Wine Club - Exchange student in 2012 focusing on wine business marketing and supply chain management..

Bachelor'S Degree, Economics

Activities and Societies: Student Council, AIESEC, Student Ambassador - Business Courses: • International Negotiations • Aesthetics.