David Wells Email & Phone Number

Cheltenham, GB

United Kingdom

Utilising Web3 to revolutionise the rugby community experience. #rugbyrevolution

• Various consultancy roles supporting retailers and brands. Adding value to businesses through consumer centricity, commercial strategy and brand building to improve their performance.

Bern Area, Switzerland

• Achieved 8% CAGR of retail sales 2018 - 2021 in the running category (€1.6bn), above market development as well as increasing realised margin by 3% and profit by 10%. Grew market share by 2% globally.
• Led the development, implementation and execution of INTERSPORT's global running strategy focused on target consumers identifying growth opportunities and challenges. Built and mentored global category team of 12 to.
• Led multi-functional projects and workstreams to improve consumer experience and engagement. Driving increased revenue, average spend and return rates.
• Managed the P&L of the Running Category. Increased profit by 200% through verticalization and an enhanced purchasing model.
• Built relationships with key decision makers to build joint partnership plans with 15 global, leading sporting goods brands including Nike, adidas, Asics & Puma to drive revenue growth of 35% and profitability growth.
• Negotiated multi-year contracts with Brooks, New Balance, Salomon & Hoka generating retail sales over €1bn.

Bern Area, Switzerland

• Implemented category management within the INTERSPORT Group. Worked alongside McKinsey and multifunctional teams to analyse, define and execute global category organisation, processes and structures.
• Led a team of 8 to define strategy for the branded footwear business across running, football, leisure, outdoor and training. Grew sales revenue by 10% to €2bn and central One INTERSPORT Range to €800m
• Built collaborative partnerships with leading, global brands. Negotiated sales programs (assortment access, exclusivity, trade terms and marketing campaigns) with partners and managed execution with national teams.
• Developed and implemented seasonal product assortments with Strategic Brand partners in accordance with seasonally developed strategies and targets. Built collaborative partnership through relationship management.
• Analysing sell-in, sell-through data and market research to implement findings into seasonal assortments and strategies across 2 billion euro branded Footwear business. Identified sales channels for segmented.
• Managing a team of 4 along with leading an international advisory team of 6 comprising multiple different national markets (10+) for all International footwear categories (including Running, Football, Training.

Hong Kong

• Analysed local markets and consumer to build market entry strategies and value proposition for Australia, China and Philippines. Led to successful opening of 35 stores and digital platforms across China and Philippines.
• Built commercial and marketing plans for INTERSPORT in China. Led a multicultural team to support 3 local partners in the execution of plans together with local brand teams, including Nike, adidas, Puma, The North.
• Executed the INTERSPORT brand strategies, ensuring successful implementation for the Master Franchisee Partners and Licensees across the Asia Pacific markets including China, Australia, Philippines and Indonesia.
• Lead a team of 4 to establish effective working rapport and build relationships with leading global sport brands and locally relevant brands to drive commercial success in the Asia Pacific markets. Focused on growth.
• Educated new national teams in the INTERSPORT culture, positioning and business model. Supported increased (+3%) realised margin at INTERSPORT China through positioning, product management, product lifecycles and trade.

Birmingham, United Kingdom

Responsible for managing product strategy and developing turnover and profitability of the hardware division in all categories omnichannel including 275 retail stores. Partnered with International teams to secure product terms and access.

Birmingham, United Kingdom

Fundamentally involved in launch of new insurance replacement business. Onboarded 3 new insurance partners to fulfil product replacement claims through UK stores.

Birmingham, United Kingdom

Managed On-site sales at 2011 and 2013 UEFA Champions League Finals at Wembley. Generating over £4.5m of sales across 35 points of sale at Fans Festival and Stadium. Lead a team of staff through planning, execution and project completion.