Utilising Web3 to revolutionise the rugby community experience. #rugbyrevolution

● Various consultancy roles supporting retailers and brands. Adding value to businesses through consumer centricity, commercial strategy and brand building to improve their performance.

● Achieved 8% CAGR of retail sales 2018 - 2021 in the running category (€1.6bn), above market development as well as increasing realised margin by 3% and profit by 10%. Grew market share by 2% globally. ● Led the development, implementation and execution of INTERSPORT's global running strategy focused on target consumers identifying growth opportunities and challenges. Built and mentored global category team of 12 to execute strategy and seasonal plans regionally. ● Led multi-functional projects and workstreams to improve consumer experience and engagement. Driving increased revenue, average spend and return rates. ● Managed the P&L of the Running Category. Increased profit by 200% through verticalization and an enhanced purchasing model. ● Built relationships with key decision makers to build joint partnership plans with 15 global, leading sporting goods brands including Nike, adidas, Asics & Puma to drive revenue growth of 35% and profitability growth of 50%. ● Negotiated multi-year contracts with Brooks, New Balance, Salomon & Hoka generating retail sales over €1bn. ● Built a new value proposition for INTERSPORT in China as part of expert working group focused on category management, community building and retail experience.● Managed and drove the omnichannel retail business of a 1.6 billion Euro category across 47 markets including product strategy, marketing plans, business forecasts and omnichannel executions.● Lead the INTERSPORT global category team of 5 regional running leaders in the development of local category strategies and GTM plans relevant to their own markets, whilst maintaining the priorities of the global strategy.● Lead multi-functional projects and workstreams to improve consumer experience and engagement. Omnichannel footwear journey rolled out digitally and across 350 stores driving 9% retail sales. Established global channel management across INTERSPORT.

● Implemented category management within the INTERSPORT Group. Worked alongside McKinsey and multifunctional teams to analyse, define and execute global category organisation, processes and structures.● Led a team of 8 to define strategy for the branded footwear business across running, football, leisure, outdoor and training. Grew sales revenue by 10% to €2bn and central One INTERSPORT Range to €800m● Built collaborative partnerships with leading, global brands. Negotiated sales programs (assortment access, exclusivity, trade terms and marketing campaigns) with partners and managed execution with national teams. ● Developed and implemented seasonal product assortments with Strategic Brand partners in accordance with seasonally developed strategies and targets. Built collaborative partnership through relationship management.● Analysing sell-in, sell-through data and market research to implement findings into seasonal assortments and strategies across 2 billion euro branded Footwear business. Identified sales channels for segmented assortments.● Managing a team of 4 along with leading an international advisory team of 6 comprising multiple different national markets (10+) for all International footwear categories (including Running, Football, Training, Sportstyle and Outdoor) .● Negotiated sales programs (range building, exclusivity, discounts, delivery, segmentation and payment terms) with all 20 brands in the portfolio, including strategic partners such as Nike, adidas, Puma, Reebok and Asics● Developed and implemented international campaign packages in conjunction with marketing department.● Supported national organisations and retailers to deliver against key KPI's including sales, realised margins and inventory levels. Drive for results shown by the reduction of IFR overstock by 40% in the football category.● Implemented One IS Range across Running brands including Asics, Brooks and New Balance Further integrated Converse into Strategic Brand business.

● Analysed local markets and consumer to build market entry strategies and value proposition for Australia, China and Philippines. Led to successful opening of 35 stores and digital platforms across China and Philippines and growth of Australia from 40 to 60 stores. ● Built commercial and marketing plans for INTERSPORT in China. Led a multicultural team to support 3 local partners in the execution of plans together with local brand teams, including Nike, adidas, Puma, The North Face, and Salomon, resulting in sales growth of +70% and margin by over 80%.● Executed the INTERSPORT brand strategies, ensuring successful implementation for the Master Franchisee Partners and Licensees across the Asia Pacific markets including China, Australia, Philippines and Indonesia.● Lead a team of 4 to establish effective working rapport and build relationships with leading global sport brands and locally relevant brands to drive commercial success in the Asia Pacific markets. Focused on growth through realistic plans and measuring progress.● Educated new national teams in the INTERSPORT culture, positioning and business model. Supported increased (+3%) realised margin at INTERSPORT China through positioning, product management, product lifecycles and trade marketing plans.

Responsible for managing product strategy and developing turnover and profitability of the hardware division in all categories omnichannel including 275 retail stores. Partnered with International teams to secure product terms and access.

Fundamentally involved in launch of new insurance replacement business. Onboarded 3 new insurance partners to fulfil product replacement claims through UK stores.

Managed On-site sales at 2011 and 2013 UEFA Champions League Finals at Wembley. Generating over £4.5m of sales across 35 points of sale at Fans Festival and Stadium. Lead a team of staff through planning, execution and project completion.