Clement Greenberg states that “levels of quality are to be preserved by constant renewal and innovation.” (1971). Graphic design gives me the opportunity to express and explore my own ideas. My work focuses on communication using conceptual designs in a detail oriented fashion within time constraints. My style is flexible to best fit the needs of the client and the environment. I use constant innovation while maintaining a professional level of quality with the ability to create designs that are simple and yet to the point in their meanings. My key strengths lie in my ability to grasp the needs, to suggest solutions to problems, and to demonstrate flexibility when situations change. My aim is to follow the 3Ds: daring, different, and driven. I believe that design is a lifestyle with many different paths and outcomes.