Interim lead of the EMEA Retail Marketing team (40+ ppl). Focused on elevating our Nike brand standards at retail, both from a seasonal and season-less perspective. Leading, inspiring and coaching a diverse team during a challenging and demanding time on our road to the Paris Olympics & Paralympics. Finding disruptive ways to create impact in our retail stores (both full-price and value), scaling our efforts from Paris to the rest of our EMEA region.

Leading the consumer direct marketing (CDM) team responsible for Nike's Value marketplace (250+ doors in EMEA). Working with a large x-functional team to introduce our new Nike Unite store concept to more and more countries in our EMEA portfolio. Elevating the in-store experience, creating the most democratic physical access point to the Nike brand. Putting local communities at the heart of our efforts. Responsible to drive monthly / seasonal O2O marketing initiatives with a strong emphasis on… Show more Leading the consumer direct marketing (CDM) team responsible for Nike's Value marketplace (250+ doors in EMEA). Working with a large x-functional team to introduce our new Nike Unite store concept to more and more countries in our EMEA portfolio. Elevating the in-store experience, creating the most democratic physical access point to the Nike brand. Putting local communities at the heart of our efforts. Responsible to drive monthly / seasonal O2O marketing initiatives with a strong emphasis on our Nike members. Show less

Leading seasonal integrated marketing efforts, focused on multiple consumer/member segments and providing them with an O2O journey and experience. Built a strategic athlete plan for Eliud Kipchoge and led the launch of his inaugural Capsule collection at Nike. Put a specific focus on how our marketing efforts would land in our integrated marketplace, balancing the opportunities across Nike owned and Partner channels (with a focus on running authenticator accounts).

Leading the integrated marketing efforts for the Nike Football brand. Serving 9 countries, with a focus on Berlin & Germany. Creating a strategic vision & plan to drive brand strength through a cross-functional approach, including digital, retail, PR, sports marketing and entertainment marketing. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_Just Do It Germany. Winning the hearts & minds of our German consumers… Show more Leading the integrated marketing efforts for the Nike Football brand. Serving 9 countries, with a focus on Berlin & Germany. Creating a strategic vision & plan to drive brand strength through a cross-functional approach, including digital, retail, PR, sports marketing and entertainment marketing. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_Just Do It Germany. Winning the hearts & minds of our German consumers with an emotional and timely brand statement. Responsible for strong Football integration, such as the inclusion of Leroy Sané, Mario Götze, Giulia Gwinn and local partner Türkiyemspor._Phantom footwear launch. Introduction of the newest footwear silo in our Football offence. Brought to life through an integrated marketing campaign, including media (OOH, Digital, transportation hubs), events (underground Football tournament in Berlin), comms, retail and athlete integration (Leon Goretzka, Joshua Kimmich, Sara Däbritz, Kevin Prince Boateng and the legend Ronaldinho)._Womens World Cup '19. Elevation of Womens Football towards the Womens World Cup in France (2019). Delivered a bespoke brand campaign for the German National Womens Team (not sponsored), driven through the voice of our Nike athletes (Giulia Gwinn, Sara Däbritz and others). Show less

Leading the integrated marketing efforts for the Nike Football brand. Serving the region Central & Eastern Europe, including more than 20 countries. Focus on Russia, Turkey & Poland. Creating a strategic vision & plan to drive brand strength through a cross-functional approach. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_K11 (Koroba Eleven). In Russia, not every kid gets a fair shot to become a professional… Show more Leading the integrated marketing efforts for the Nike Football brand. Serving the region Central & Eastern Europe, including more than 20 countries. Focus on Russia, Turkey & Poland. Creating a strategic vision & plan to drive brand strength through a cross-functional approach. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_K11 (Koroba Eleven). In Russia, not every kid gets a fair shot to become a professional football player. We put the spotlight on a forgotten generation. A generation that plays football on the streets in Russia, taking over ice-hockey rings (Korobkas) to play their game. We scouted the country and selected the best of the best and put them to the test. The end goal: landing a professional contract. We delivered an integrated brand campaign incl. inspirational storytelling, huge PR coverage and multiple events across the country to scout the best talent._Half-Time Speech feat. Arda Turan. In Turkey, Football is religion. And Arda Turan is its god. We delivered an inspirational and emotional film to fire up the next generation of Turkish footballers to get out there and play the game they love. We provided them first hand access to a captivating half-time speech, delivered by Arda Turan himself. We leveraged innovative VR technology to put our consumer in the middle of the locker-room. _Generation Lewandowski. Robert Lewandowski single-handedly professionalized football in Poland. Once a nation known for goalkeepers, now know for goals. His work ethic, determination and (self-)discipline is a source of inspiration, which we unpacked and delivered in bite-sized content for our consumers to be inspired by. Show less

Leading the integrated marketing efforts for the Nike Football brand. Serving the region Northern Europe, including 9 countries. Focus on The Netherlands and Sweden. Creating a strategic vision & plan to drive brand strength through a cross-functional approach. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_Dare to Zlatan. In the build up to World Cup 2014, we built an incredible campaign around one of our most… Show more Leading the integrated marketing efforts for the Nike Football brand. Serving the region Northern Europe, including 9 countries. Focus on The Netherlands and Sweden. Creating a strategic vision & plan to drive brand strength through a cross-functional approach. Leveraging a strong athlete & partner portfolio, executing brand stories against key (sport) moments.Key projects:_Dare to Zlatan. In the build up to World Cup 2014, we built an incredible campaign around one of our most iconic athletes, Zlatan Ibrahimovic. The perfect match for our 'Risk Everything' narrative, we delivered a year journey full with inspirational content (multiple bite-sized AV pieces), a 24 hours Twitter take-over and 'live' commentary from an animated Zlatan during the actual World Cup (partnership with ESPN). The hashtag #daretozlatan has turned into its own meme and still generates tons of engagement to date._Winner Stays Amsterdam. We've always believed that the best football players around the world learned & perfected their skills on the streets. With that idea in mind, we staged an incredible street football tournament in one of the global key cities when it comes to street football: Amsterdam. Putting 64 teams head to head, we delivered a 3-day football fest, putting the spotlight on unorganised - free (of rules) - football. Show less

Responsible for Nike's Retail Brand efforts in Poland. Managing a team of 7 professionals, focused on delivering seasonal executions and elevating Nike's retail environments (partner stores & wholesale partners).Key project:_In the build up to Euro 2012, we secured a prime location in the heart of the UEFA 'exclusion zone' (for non-sponsors, like Nike). In Warsaw's main shopping centre Zlote Tarasy, we delivered an immersive experience for consumers & fans. Showcasing the best of… Show more Responsible for Nike's Retail Brand efforts in Poland. Managing a team of 7 professionals, focused on delivering seasonal executions and elevating Nike's retail environments (partner stores & wholesale partners).Key project:_In the build up to Euro 2012, we secured a prime location in the heart of the UEFA 'exclusion zone' (for non-sponsors, like Nike). In Warsaw's main shopping centre Zlote Tarasy, we delivered an immersive experience for consumers & fans. Showcasing the best of Nike (product & experiences). On top of that we innovated by installing a mega screen (3m tall, 30m wide), fully interactive. I oversaw this project and managed the planning & execution. Show less