I am an entrepreneur dedicated to promoting a healthier lifestyle in the Netherlands (and beyond). As the co-founder of The Pando Network, a campaign and strategy agency, I lead initiatives that build health movements for municipalities and organizations such as Hillegom, Lisse, Katwijk, and Haarlemmermeer. My mission is to foster positive health within communities through targeted campaigns and strategic collaborations with residents, local governments, public health services, health funds, and advocacy groups.In addition to my work with The Pando Network, I am the founder of HealthBlocks, a tech start-up aimed at bridging the global health gap. Our innovative solutions seek to make healthy living accessible to everyone, no matter where they are in the world.I hold a bachelor’s degree in International Relations & Organizations and a master’s degree in Philosophy, Politics, and Economics from Leiden University, where I specialized in health inequalities, paternalism, and nudging. My academic and professional pursuits have centered around the question: Can we guide people towards a healthy and happy life, and if so, is it ethically right to do so?My approach combines strategic thinking with a strong focus on community and well-being, aiming to turn the tide towards a healthier Netherlands. Beyond work, I am passionate about creative endeavors, surfing, padel, and outdoor living, always striving to envision and contribute to a more positive and interconnected world.