Overall Marketing efforts such as Lead Generation, Direct Marketing, eDMs, managing SM, Website & Conferences.Products & Industry: Industrial Instrumentation & Process Analysers for the Mining Industry.

ServerEdge manufactures IT & Network Infrastructure related products.My primary role is to create brand awareness across Australia and New Zealand for the company's B2B segment.How?Content CreationEmail CampaignsLinkedIn PostsMarketing CollateralWebsite Content ManagementLead GenerationTools used: Sprout Social, MailChimp, Slack, Canva, NetSuite, ClipChamp, Klaviyo

From the Dubai office, my role is to increase brand awareness and lead generation for Winters across Europe, Middle East, Africa & South Asia regions, as a B2B Marketing channel.(Winters Instruments is a Canadian manufacturer of industrial instrumentation.)Key responsibilities:⦁ Marketing Strategy: Planning & developing Marketing Objectives for each region & industry. ⦁ Marketing Plan: Draft quantifiable goals; ideal Marketing-Mix & Marketing Calendar. ⦁ Buyer Persona: Mapping out most suitable clients & industries, analyzing their buying behavior. ⦁ Channel Marketing: Working with Distributors for a common Marketing Strategy. ⦁ Account Based Marketing: Targeting the key companies that have maximum impact on revenue. ⦁ Trade Marketing/B2B Approach: Focus on Distributors, Partners, OEMs. ⦁ Marketing Campaigns: Creating Content & capitalizing it across various channels viz: Digital Marketing: Email Marketing, Webinars, Social-Media & even Offline: Trade Shows, Print, Seminars. ⦁ Campaign Analysis: Analyzing the impact of the campaigns & preparing a report to document it. ⦁ Product Marketing: Especially new product launches. ⦁ Delivering Quarterly Presentations to top management for showcasing marketing performance. ⦁ Data Management: Managing and mining client database with relevant segmentations. ⦁ Marketing Automation Software used: MS CRM + Consult Contact + demo of Marketo.

My primary goal was Marketing Management, to establish Nahar as a luxury home décor brand across UAE, as a B2B & B2C Marketing channel.(Nahar is a premium interior designing & home décor brand. )Job Role:• Various Marketing Campaigns: Managing and taking part in relevant Trade Exhibitions in UAE, Mystery Shopping for Competitive Analysis, helping with Social Media & Email Campaigns.• Drafting the written original content for timely Email Campaigns.• Assist in managing the Instagram page by helping with creative written content, fine tune the artwork and monitor the engagement rate.• Impact study of all campaigns to help fine tune Marketing-Mix.• Market Research: Finding market size, market penetration; brand perceptions; customer needs.• Monitor prices for top 3 products across Middle East & help Management with optimum Pricing Strategies.• Reporting the progress of the Marketing Actions to the Management on monthly basis.• Executing any role to fulfill any short term or long term Marketing Objective.

Promoting Dubai First as a pliable financial institution brand in UAE, for SME sector.

A Market Research based role, targeting the SME sector of India.Key responsibilities: • Preparing detailed reports on specific companies, industries, or sectors.• Each report driven with eventual end goals of helping understand the market in general, namely to mark out any anomalies in user patterns or predilections, to base their future business strategies such as to draft Marketing-Mix or aid in identifying new markets for their new or existing products.• Gathering first-hand data from individual companies & organizations. Sorting and plotting relevant data to help draw a picture of individual industries, with in depth competitive analysis.• Assessment of demand for the product or service; Value Chain Analysis (tie up for sourcing of raw material, distribution network and target customer base).• Highlighting trends in company’s or industry’s performance or behavioral shifts.• Suggesting the clients on optimum solutions to better their Marketing reach, their brand performance & ideal Marketing-Mix.