As the Founder and CEO of Flow, I lead a mission to simplify finance by integrating intelligent, user-focused solutions into everyday business platforms. Flow started as a money automation app for consumers, but after invaluable learnings, we pivoted to a B2B focus, building FlowOS—our embedded finance platform designed to empower businesses with seamless financial services.Key Responsibilities:• Strategic Leadership: Steering Flow’s vision and strategy, ensuring our mission to simplify finance remains at the core of every decision.• Product Innovation: Driving the development of FlowOS, a platform that integrates banking services (accounts, cards, and automation) into business platforms, enabling intuitive and efficient financial management.• Partnerships: Leading collaborations with industry leaders like Adyen to deliver world-class embedded banking solutions.• Team Building: Growing and mentoring a diverse team of product, tech, and financial experts, united by the goal of transforming finance.• Customer Focus: Ensuring Flow meets real customer needs by prioritizing seamless user experiences and solving complex financial challenges.Key Achievements:• Pivoted Flow from a consumer app to a trusted B2B embedded finance platform.• Secured PSD2 AIS/PIS licenses and full regulatory compliance across Europe.• Developed FlowOS, integrating banking services seamlessly into business platforms.• Partnered with leading financial platforms to deliver smarter financial solutions to businesses.• Built a culture of collaboration and innovation, where the team consistently exceeds expectations.Flow is more than a company—it’s a shared vision. Together, we’re tackling the complexities of finance, empowering businesses to offer better experiences, and redefining what financial services can achieve for their customers. I’m proud to work alongside a team that’s as passionate about this mission as I am.

Schiphol Amsterdam Airport is transforming rapidly into one of the best digital airports in the world. Using sensors, big data and smart API’s a lot of teams are collaborating on making a journey through Schiphol more seamless and enjoyable. The Schiphol App is the the touchpoint where everything comes together for the traveler, taxi driver and for the mom who picks up her son.Responsible for the design of the app, from interaction design to visual design.

Yolt is a corporate FinTech startup by ING, it is an app that lets you unthink money. Yolt is a front runner in the highly competitive UK market, and often leads other FinTechs and Neobanks by example. As a designer at a startup, I’m thinking on my feet and leaning on my experience to make the right decisions, move fast but deliver by a high standard.- Conceptualising key topics- Interaction Design flows to micro interactions - Delivering high quality visual design, including illustrations and icons- Working in two scrum teams at the same time- Collaborating with stake holders and industry experts- Prototyping- Setting up and facilitating user testing- Facilitating Design Sprints

Leading the team of Interaction Designers at our Amsterdam HQ. Responsible for hiring team members and creating a balanced team of specialists. My goal is to facilitate individual growth and train my team members to be independent specialists and good facilitators themselves. Also involved with multiple projects as UX lead, Design Sprint facilitator as well as helping out in the projects of my team members.Hike One was previously known as UNITiD Interaction Designers.

At UNITiD I learned to be an Interaction Design specialist. I grew from Interaction Designer to Principal Designer and eventually to Team Lead. Working at UNITiD is a very versatile experience: I have worked on many projects, in a lot of fields. I have led workshops for elementary school systems, build entertainment products from scratch, worked on IoT corporate startups, websites of multinationals and hacked cars an foosball tables at hackatons. In these years I have cooperated with and learned from many other specialists. I have learned that Interaction Designing is facilitating, utilising experts, always be validating, managing stakeholders and in the end making sure the end-user receives the best product possible.Hike One was previously known as UNITiD Interaction Designers.

[Via Hike One]. For the Juke FM app project at Talpa Radio, a direct competitor to Spotify, my mission was pivotal: to bridge the strategic vision with the tangible scrum development process. Through the utilization of Design Sprint methodologies and drawing on expert insights, we aimed to define a clear and validated future direction for the app. This process enabled us to craft an application focused on unique live listening experiences, incorporating conversational design elements and interactive features with DJs. The objective was to differentiate Juke FM in the competitive music streaming landscape by enhancing user engagement and providing a distinctive listening experience, setting a solid and innovative foundation that aligned with both our strategic goals and agile development processes.

[Via Hike One] The KRO NCRV innovation department collaborated with us on in Design Sprint: how to bring a successful TV format online, more specifically: on Social Media. This was a different kind of Design Sprint, not straight a straight forward product feature or app pivot. The end result was not only a user validated direction, but also new insights in how to customize Design Sprints for conceptual projects.My involvement in this project was Facilitating the Design Sprint and collaborating with KRO NCRV on a customized Design Sprint format.

[Via Hike One]. Radio 538 App. Radio 538, the most popular radio station in the Netherlands, needs the best radio experience possible on a phone. A new experience that is ready for the future, and one that can be a real alternative for people listening to all kinds of music services during the day, outside of the car with FM radio.To find the best angle for this bold mission we started off with a Design Sprint, involving DJ's, producers, users from the start. The discoveries made in the Design Sprint were used as the foundation of the app that is live today.My involvement in this project was: Making the plan, facilitating the Design Sprint, helping the team get started and being involved on a high level during the scrum process.

[Via Hike One]. Redesigning Volkswagen.nl. As UX lead and Design Sprint facilitator, I have worked on two Design Sprints for a new volkswagen.nl, one focussing on the homepage and buying new cars and the other focussing on service and maintenance. Multiple product owners from different brands were involved, as this site will be a platform for multiple brands.The benefit of starting a big scrum project with one or multiple Design Sprints is that the right direction for a specific challenge can be validated in a fraction of the time. Extracting a lot of knowledge from the experts and gain insights from customers beforehand is a very powerful way to start project.

[Via Hike One] Buienradar • App Redesign. Buienradar is the most used weather app in the Netherlands. Competition is fierce in this field. Other apps that only focus on one single area or that offer a broader weather-view are getting momentum. The new Buienradar app had to be ready for the future, stay relevant for the core audience (millions of users) and attract new users.We formed a strategy based on quantitative and qualitative research, together with new business goals. By starting off with a Design Sprint, we could focus on the problem/challenge in a sandboxed environment. After one week of sketching, prototyping and usability testing we validated a winning direction. We succeeded in offering a complete weather overview, without losing the core benefits of Buienradar and at the same time make the app scalable and ready for the future.Following the design sprint we transitioned the concept into a scrum project. The app went live months later, and was received very positively. The app currently has 4,5 stars in the Apple App store.My role in this process was leading the UX, facilitating the design sprint and other workshops, performing user tests, prototyping, and laying down the interaction design foundations for the new app. This was a multiplatform release, Android, iOS, phone and tablet.

[Via Hike One] Liberty Global serves entertainment to millions of users worldwide. I had the privilege to work on one of the leading products in their portfolio: the Horizon TV interface. This was a major redesign project, where the goal was to improve the user experience significantly as well as designing one modular product for multiple international markets.I started this challenge alone as an Interaction Designer, after a year I was the UX lead of four design teams, each coupled with a development team.This project demanded my full skill set as Interaction Designer. I learned a lot by presenting concepts to product managers in different countries, working with a vast array of experts within the company, long-term strategies, facilitating teams, reinventing our process multiple times, the impact of hardware on performance, and designing an interface that you can't touch.

[Via Hike One] Corporate startup project focussing on creating a relevant IoT product for households. In twelve weeks we created a working MVP version of a 'home security system that shouldn't feel like a home security system'. The MVP was tested in a pilot immediately afterward with a very positive outcome on the concept.This project was challenging in multiple ways. First of all we had to simultaneously work on the hardware (sensors, cameras, key-fobs), as well as the API, front-end and UX, second of all conceptually we had to design a user experience that looks nothing like all other security systems out there.This was an analog scrum project, I was responsible for leading workshops and leading the overall UX/interaction design.

[Via Hike One] At KPN, I led the interaction design for a new feature that enables users to transfer data within their family phone subscriptions. My responsibilities included designing the in-app flow to clearly introduce and explain this feature, creating prototypes to refine the user experience, and managing stakeholder expectations to align the project with KPN's strategic goals. This role demanded a blend of creativity, technical insight, and communication skills to deliver a solution that improved user satisfaction and engagement with the service.

[Via Hike One] For NPO, I was involved in creating a Smart TV interface for HBBTV, with a focus on interaction design to ensure an intuitive and user-friendly experience. This project allowed me to dive deep into user behaviors, refining the interface to make it not only accessible but also engaging for a wide audience. Leveraging the capabilities of Smart TVs, I worked on designing an interface that enhanced content discovery and viewer interaction, aligning with the latest HBBTV standards. The result was a streamlined, innovative interface that significantly improved the digital experience for NPO viewers, reflecting my dedication to enhancing user engagement through thoughtful design.

[Via Hike One] At Philips/TP Vision, my role as an Interaction Designer was to elevate the TV experience by simplifying content discovery for users. Collaborating with the UX Director, we conceptualized and developed a compelling design narrative from the ground up, introducing innovative concepts like push and pull content interactions with TVs, and prototyping modular controls adaptable across all media sources. This foundational story not only secured stakeholder endorsement but also incorporated insights from various experts, setting the stage for a detailed design and specification process with a dedicated team of designers.Leading the Interaction Design effort, I, alongside Niels Mulder and Bernardo van de Schepop, crafted an efficient workflow that has since become integral to Hike One's approach. The innovations and tools developed during this project reflect our commitment to pioneering user-centric designs in the entertainment technology space.Our work's impact and methodology were recognized and showcased at significant industry events, including a presentation at Adobe User Group / Appril 2016.

[Via Hike One] At RTL Nieuws, I was pivotal in crafting the concept and full interaction design for the innovative multimedia news app, RTL 365. My work included creating animations and immersive reading experiences optimized for mobile and tablet platforms, setting a new standard for engaging news consumption. This project underscored my ability to merge design aesthetics with functionality, enhancing user engagement and interaction with digital news media.

[Via Hike One] For Ziggo, I worked on designing the Ziggo TV apps for multiple platforms including iOS, Android, and PC/web, focusing on aligning the Android and iOS apps, adding multiple new flows, and designing a web app that could remote control a PC player. Emphasizing high-quality user experiences to meet brand expectations was key, especially in an emerging field where entertainment devices and good TV UX weren't readily available. We had to invent many groundbreaking concepts to create a seamless experience that rivals traditional TV watching, pushing the boundaries of what's possible in entertainment technology.

[Via Hike One] As Interaction Designer for the TMG Ad Website, I led the design of intuitive, user-centric interfaces, ensuring optimal responsiveness across devices. My role involved close collaboration with development teams, and stakeholders, and leveraging the latest design technologies to enhance user experience and engagement.

[Via Hike One] I had the privilege to work with Marten Blankesteijn, founder of Blendle. Now a very successful online news platform that sells individual articles. Back in 2011, Marten had a vision, he wanted to disrupt the newspaper market. I helped him conceptualize an interface with a visually convincing story he could use to convince stakeholders. The rest is history.

I explored the possibilities of a third party application platform in the car. Basically "Apps in the Car". My conclusion was: the best app in the car is no app in the car. Ok, at least not in the way we are using them now, on screens. The best "app" in the car is there in the background, processing data and helping you in a subtle way. I learned that it's better to embrace and enrich existing processes, people know and already use, instead of slapping a screen with apps on a car dashboard.

Researching and creating innovative concepts with the concept team, related to Social Media and mobile applications for brands such as Sportlife and Boursin.

During my internship here I was part of an interesting experiment: what happens when you put a digital designer (me) and an art director from an advertising background (William van Ommen) together in a team? We set out to approach multiple projects with our combined skill set, looking for meaningful ways in which to connect users with brands.

Set up a narrowcasting network, worked on a student portfolio platform, designed internal and external communication for the institute. Learned everything about print and upped my graphical design skills at this job.