Lead Product Manager responsible on AVOD and SVOD platforms iOS, Android, and Web which consisted of brands such as Sony Networks, Sony Crackle and Funimation for U.S, LatAm, and APAC markets- Created and groomed backlog, participated in daily stand-ups, gathered, prioritized, and documented issues and user stories- Performed frequent competitive analysis to help prioritize key market changes - Collaborated with various internal and external stakeholders to deliver products on time- Participated in strategic planning for enhancements to product content, pricing, packaging, and features for Product Roadmap - Managed executive stakeholders ideas and expectations throughout the lifecycle of the projects- Created user interview scripts, surveys, and ethnographic research strategy to validate current and future ideation with UX and Business Intelligence team- Utilized qualitative data through Conviva analytics to help discover user personas and programming preferences to improve features and value proposition

● Product Manager for Fox Sports on Fox's main app "Fox Now" for iOS, Android, TVoS, Fox.com, Roku, Xbox, and Apple TV● Spearhead ideation, development, launch, and maintenance for Fox Sports in Fox Now & Fox.com, ensuring alignment with overall Fox Sports digital product roadmap and digital strategy● Partner software developers, technical managers, QA, designers, and executive leadership to manage, develop and utilize tools for rapid prototyping and user-testing● Contributed to the introduction of Fox Sports into Fox Now & Fox.com, which led to the highest number of concurrent users for Game 7 of the World Series at 41,000 (soft launch) with no marketing● Conducted UX Benchmarking to help reduce splash video of Fox Now from 15 seconds down to 7 seconds to improve user experience; conduct competitive analysis against companies such as Netflix and Hulu to make continuous improvements● Own product roadmap and feature backlog, write user stories and work closely with QA for bug prioritization● Guided and moderated monthly user testing for users that increased sports viewership on mobile, web, and connected devices ● Designed and executed UX Research and Strategy plan to validate features, digital experience, and requirements for World Cup on FOX

Product Manager● Lead and delegate work for UX designers, Brand Manager, and iOS developers● Helped launch 9 apps to the Apple Store including Fayr which is to be featured on Apple TVs new show “Planet of the Apps”● Oversee product and feature development for strategy and product roadmap ● Drive feature prioritization and improvements to processes/products/usability● Identify bugs, flaws, and recommendations from user testings into JIRA● Lead daily scrum for designers and developers for agile product release● Led UX Research for a UCSD-Sharp Medical project (NeoCool app) specializing for neonatologists, which resulted in a quicker, digital way of informing staff on whether babies needed to be cooled or not● Lead PM for a new luxury brand out of Paris/Beverly Hills called The Harmonist, launching their mobile site at Cannes Film Festival in 2016User Experience Researcher ● Defined and execute project research needs by collaborating with designers and developers, advocating recommendations via reports & presentations● Led UX Research for Department of Defense project to improve the interface for a battery pack that supports multiple devices in combat, conducted feature priority tests, user interviews, A/B and user tests, and guerrilla tests onsite at Davis-Monthan Air Force Base● Led UX Research on Research & Development/Point of Concept project for iRobot, worked closely with VP of Product Management and VP of UX from iRobot conducting in-home user testing● Moderated in-person and remote usability studies● Screened users for in person and remote focus groups and A/B testing● Developed UX solutions for existing user experience issues, create personas, write user stories, competitiveanalysis, and execute prototype testing● Incorporated best user research practices for future product development

UpKeep is Y Combinator funded, asset & maintenance management app that takes a mobile-first approach to the traditional desktop-based enterprise software. It keeps technicians out in the field working on the most pressing issues, while saving time & money by streamlining their workflow by eliminating paper work orders.Key Responsibilities● Lead User Research on a cross-functional UX Design team for web-based and iOS Project Management apps● Worked closely with the UI/UX Designer, Visual Designer, and Stakeholder● Conducted usability tests via quantitative and qualitative research methods● Identified UX/UI problems by analyzing user behavior through surveys, moderated studies, and interviews● Recruited users for in-person and remote tests for mobile and web applications● Communicated research findings to implement user-centered design● Used Hotjar, Inspectley, and UserTesting.com for mobile and web analytics● Provided design, user flow, and price recommendations based off research, design, and competitive-comparative analysis

RepairPal is a free, easy-to-use online auto resource that provides the most accurate and complete information on auto maintenance and repair available to consumers.Key Responsibilities:● Promoted B2B partnerships through original marketing content● Sold web-based & mobile app services to help users find auto repair shops● Researched and interviewed clients for onboarding and certification process

UltraLinq delivers a value-based, “anytime, anywhere” solution for the viewing, reporting, distributing, data sharing, and archiving of medical imaging and relevant data.Key Responsibilities: ● Lead Project Manager for the West Coast Ultrasound Institute project overseeing an internal team of 3● Established and maintained communication with all project stakeholders and business partners, and acted as liaison with Channel and Sales divisions● Conducted user research including A/B testing, interviews, and usability testing● Collaborated with product and technical teams to bring the new product from ideation to execution● Managed and tracked project workflow to ensure delivery schedules were met

CAIR's mission is to enhance understanding of Islam, encourage dialogue, protect civil liberties, empower American Muslims, and build coalitions that promote justice and mutual understanding. Key Responsibilities:- Responsible for preparing budget projections for all projects and presenting to leadership team- Demonstrated exceptional writing skills while drafting letters to various institutions including NGOs, Embassies, and commercial businesses- Successfully coordinated CAIR’s 2011 Annual Banquet and Leadership Conference, including writing workshop descriptions, contacting speakers, designing promotional material, and setting up the venue for the final event- Responsible for leading colleagues and volunteers for a fundraiser that achieved $400,000 in donations in one night- Collaborated with CAIR’s San Diego Chapter in organizing and managing an intensive five day educational tour on civil rights, including visits to Congressional Offices, training sessions on civil rights, and tour of Washington, DC- Led a two day event with Christ House homeless shelter as part of the CAIR initiative, preparing, cooking, and catering food for the homeless- Organized, and managed CAIR booth at ISNA Convention in Chicago, recruited new members and brought in donations.