Dustin Baxter Email & Phone Number

Tomball, TX, US

The Woodlands, TX

• Lead a high-performing creative team, overseeing end-to-end project management, ensuring brand consistency & rigorous quality control across all marketing channels. Deliver engaging print & digital materials while.
• Oversee creative development for print & digital channels, including store signage, weekly printed inserts, paid & organic social media, collaborating with agencies as needed to drive impactful campaigns, increase.
• Conceptualize, design, manage & execute a diverse range of high-impact marketing materials for both print & digital.
• Spearheaded the transformation of the printed newspaper insert to a dynamic digital platform by researching & selecting vendors, resulting in a cost savings of $416K annually & an enhanced customer experience, driving.
• Strategic vendor negotiations & process improvements resulted in over $5 million annual print cost savings.
• Developed & implemented a comprehensive in-store marketing strategy, creating engaging collateral for all customer touchpoints to drive brand awareness & sales.

The Woodlands

• Conceptualized, designed, and executed a comprehensive suite of print and digital marketing materials, aligning with brand strategy and target audience.
• Ensured meticulous quality control through rigorous proofing processes for all print creative assets, maintaining brand standards.
• Championed brand consistency across all marketing channels, safeguarding brand identity and enhancing brand reputation.
• Fostered a culture of innovation by introducing fresh design concepts and layouts, driving creative excellence and campaign performance.
• Collaborated effectively with the Compliance department to secure necessary approvals for credit marketing initiatives, ensuring strict adherence to regulatory guidelines.

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• Developed multi-channel marketing materials, creating engaging web content, email campaigns, and print materials for brand awareness and customer engagement.
• Maintained the visual appeal and user experience of the company website (GPPGolf.com), ensuring brand consistency and accurate information.
• Collaborated with programmers to customize and design high-performing event and promotional landing pages.
• Managed product photography workflow for the website. Partnered with vendors and took initiative to stage, shoot, and edit high-quality product photos.
• Documented business events with compelling photography, creating valuable content for marketing initiatives and social media.