• Lead a high-performing creative team, overseeing end-to-end project management, ensuring brand consistency & rigorous quality control across all marketing channels. Deliver engaging print & digital materials while maintaining exceptional attention to detail & meeting tight deadlines.• Oversee creative development for print & digital channels, including store signage, weekly printed inserts, paid & organic social media, collaborating with agencies as needed to drive impactful campaigns, increase brand visibility & foster audience engagement.• Conceptualize, design, manage & execute a diverse range of high-impact marketing materials for both print & digital.• Spearheaded the transformation of the printed newspaper insert to a dynamic digital platform by researching & selecting vendors, resulting in a cost savings of $416K annually & an enhanced customer experience, driving conversions.• Strategic vendor negotiations & process improvements resulted in over $5 million annual print cost savings.• Developed & implemented a comprehensive in-store marketing strategy, creating engaging collateral for all customer touchpoints to drive brand awareness & sales.• Contributed towards the launch of two highly successful production campaigns, coordinating art direction with creative agencies, participating in casting calls & working on set during the shoot.• Manage the hiring & creative direction of photographers for store openings, ensuring high-quality photography within tight deadlines & budgets, delivering consistent, photo-ready sites.• Collaborate cross-functionally with Marketing, eCommerce, Merchandising, Compliance teams & external partners to optimize marketing efforts, creating exceptional user experiences & driving effective marketing strategies.• Lead creative development & execution for in-house credit programs, fostering compliance partnerships with third-party financial institutions while driving brand consistency & ensuring a seamless customer experience

• Conceptualized, designed, and executed a comprehensive suite of print and digital marketing materials, aligning with brand strategy and target audience.• Ensured meticulous quality control through rigorous proofing processes for all print creative assets, maintaining brand standards.• Championed brand consistency across all marketing channels, safeguarding brand identity and enhancing brand reputation.• Fostered a culture of innovation by introducing fresh design concepts and layouts, driving creative excellence and campaign performance.• Collaborated effectively with the Compliance department to secure necessary approvals for credit marketing initiatives, ensuring strict adherence to regulatory guidelines.

• Developed multi-channel marketing materials, creating engaging web content, email campaigns, and print materials for brand awareness and customer engagement.• Maintained the visual appeal and user experience of the company website (GPPGolf.com), ensuring brand consistency and accurate information.• Collaborated with programmers to customize and design high-performing event and promotional landing pages.• Managed product photography workflow for the website. Partnered with vendors and took initiative to stage, shoot, and edit high-quality product photos.• Documented business events with compelling photography, creating valuable content for marketing initiatives and social media.