As the Chief Business Officer of AirAsia Move, overseeing 15 million monthly active users and over RM10 billion in annual bookings, I am committed to driving profitable growth in our travel, ride-hailing, and loyalty businesses across ASEAN. I have spearheaded the transformation of AirAsia into a digital airline, supported today by one of the largest OTAs in the region, AirAsia Move. My extensive experience in Business & Digital Transformation, Strategy, and Commercial leadership has successfully led AirAsia Move (AirAsia Superapp) to profitability, positioning it as one of the few scalable and profitable digital businesses.I excel in high-pressure environments, value cultural diversity, and prioritize a people-first approach. My expertise spans Airlines, Superapps, Digital Marketing, and Consulting. With a deep understanding of ASEAN markets, I specialize in localizing business offerings, developing effective go-to-market strategies, and implementing growth initiatives.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:✅Profitability Leadership: Led AirAsia Move to become one of the few profitable digital businesses, showcasing strong financial acumen and strategic growth.✅Digital Transformation: Orchestrated AirAsia’s evolution into a digital airline, enhancing operational efficiency and customer experience.✅ Market Expansion: Drove top-line growth and market expansion at Lion & Lion, resulting in a successful exit.𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:❖ Business Strategy: Expert in developing and executing strategies that drive business growth and profitability.❖ Digital Transformation: Proven track record in leading digital initiatives and transforming traditional businesses.❖ Operational Leadership: Strong background in managing large-scale operations and ensuring operational excellence.❖ Market Localization: Skilled in tailoring business strategies to fit diverse cultural and regional contexts within ASEAN.❖ People Management: Committed to fostering a people-first culture and leading high-performing teams.❖ Growth and Scalability: Adept at implementing initiatives that drive scalability and sustainable growth.𝐏𝐫𝐢𝐨𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:Before joining AirAsia Move, I led Lion & Lion, a digital marketing and consulting firm, to a successful exit by driving top-line growth, expanding in the ASEAN market, and implementing scalability initiatives.𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝:- MBA from the Asia School of Business in collaboration with MIT Sloan.- Chartered Accountant certification.- Certified Scrum Master and Product Owner.