David Abravanel

David Abravanel Email and Phone Number

Director of Marketing @ Tandym Group
New York, NY, US
David Abravanel's Location
New York, New York, United States, United States
David Abravanel's Contact Details

David Abravanel personal email

n/a
About David Abravanel

I work with companies to take products with complex technological backgrounds and determine brand strategy, targeting, content, social media, and other marketing/communications necessities to reach customers with the information that is delightful, engaging, and accessible.Areas of specialization in marketing:- Strategy and execution of product marketing- Inbound marketing - social media marketing, SEO, ASO, email, lead capture- MarOps - building the Martech stack, collaborating with sales to establish a smooth funnel and excellent collateral- Content marketing - over a decade in writing, with extensive editorial experience- Growth marketing with focus on engagement and retention- B2B strategy, execution, and relationship maintenance

David Abravanel's Current Company Details
Tandym Group

Tandym Group

View
Director of Marketing
New York, NY, US
Website:
tandymgroup.com
Employees:
779
David Abravanel Work Experience Details
  • Tandym Group
    Director Of Marketing
    Tandym Group
    New York, Ny, Us
  • Tandym Group
    Director Of Product Marketing
    Tandym Group Sep 2024 - Present
    New York, New York, Us
    Leading marketing activities including internal product enablement and education, B2B demand generation & acquisition campaigns, and cross-team collaborations with sales, recruiting, product, and account management teams.
  • Consultant
    Marketing Consultant
    Consultant Oct 2015 - Present
    • Throughout my career, many companies, including former employers, have approached me to undertake consulting projects. In complement to my full-time work, I’ve led companies through new and unique challenges including go-to-market, new product verticals, and regional launches.• Projects include competitive positioning, go-to-market, mapping user personas and customer journeys, and cross-team project management.• Managed marketing, business development, and product strategy projects for creative hardware brand Sensel. • Overhauled brand and content strategy for German MarTech company Semasio.• Other clients include Google Arts and Culture, Ableton, Eventide, Native Instruments, Hewlett Packard, K-Devices, 510k, Isotonik, and others.
  • Self-Employed
    Musician & Sound Designer
    Self-Employed May 2007 - Present
    Musician and sound designer, mainly for my own interest. I've soundtracked a few short films and advertisements, done some sound design for games and films, and try to perform here and there. Some music available at https://dialf.bandcamp.comOther music available at https://soundcloud.com/thecrater
  • Publicis Groupe
    Sr. Director, Product Marketing
    Publicis Groupe Aug 2023 - Feb 2024
    Paris, Ile De France, Fr
  • Amazon
    Sr. Product Marketing Manager
    Amazon Jun 2020 - Dec 2022
    Seattle, Wa, Us
    • Owned partner (agency and API-active tool provider) focused product marketing for Amazon Ads’ display advertising products.• Worked across product, sales, channel, and product marketing teams to create and execute webinars targeted to different partner cohorts• Created content to meet partner needs with Amazon Ads’ display products, including playbooks, guides, emails, collateral around seasonal and tentpole events, and speaking scripts for presentations and co-marketing activities.• Owned communication with PR and Legal teams to streamline and prioritize content approval flows, and redefine approval categories for multiple channel levers.• Owned conception and strategic execution of goals related to collecting and actioning on partner feedback.• Exceeded content publication targets by +32% in 2021.• Contributed to >2x YoY growth of display products.
  • Soundfly
    Director Of Marketing
    Soundfly Feb 2017 - Jul 2017
    Brooklyn, New York, Us
    • Developed and led marketing and sales efforts for early-stage product• Researched customer base and potential target markets; determined USPs and messaging• Initiated digital marketing efforts, including ads and partnerships• Collaborated with and guided content, editorial, and product teams
  • Create Digital Media, Gmbh
    Director, Creative Marketing Strategy
    Create Digital Media, Gmbh Oct 2015 - Apr 2016
    Directed consulting partnerships and content development to produce strategy and insight for creative tech, as well as shaping shared content. Migrated personal consulting clients to CDM as part of an expansion effort to add a consulting arm to CDM.
  • Gobbler
    Director Of Marketing
    Gobbler Oct 2014 - Oct 2015
    Los Angeles, Ca, Us
    - Lead all marketing for existing and in-development products, including premium cloud sync/collaboration/versioning service for digital creatives and SaaS platform for production plug-ins, with >20,000 new customers and >$200,000 revenue in the first month of operation.- Regular communication and handling with B2B clients, from initial pitch through onboarding and launch planning. - Developed company strategies at industry conferences, resulting in >5 new major clients per conferences in niche industry.- Coordinated activations, reviews, and metrics/analytics with CEO. Refined and managed SaaS solutions for support and CRM.- Managed employees responsible for social media, content, and business development contributions. - Conceived and implemented all activations within modest startup budget.
  • Ableton
    Community And Social Media Manager
    Ableton Aug 2010 - Oct 2014
    Berlin, Berlin, De
    - Pioneered position, responsible for sourcing and communicating content across social channels (Facebook, Twitter, Google+, YouTube, SoundCloud, Foursquare) - resulting in 15x total audience growth and improved engagement and retention. Took social channels from side concern to major marketing and revenue channels.- Sourced and wrote original content for Ableton blog (http://www.ableton.com/blog)- Moderation of the Ableton forum and Support community. - Authored and edited regular artist features and product descriptions. - Responsible for development and implementation of short- and long-term social media strategy towards goal of growing and engaging community. Contributed social strategy to diverse series of campaigns.- Designed and implemented social localization strategy in conjunction with worldwide team of brand managers and brand ambassadors.
  • Popmatters
    Contributing Writer
    Popmatters Jul 2008 - Jul 2011
    Chicago, Il, Us
    Published regular reviews, features and blog pieces for a web-based pop culture publication. Personal page: http://www.popmatters.com/pm/archive/contributor/338/.
  • Big Shot Magazine
    Contributing Writer
    Big Shot Magazine Apr 2009 - Dec 2010
    Contribute regular features and reviews of music, technology, and pop culture, in addition to occasional video interview pieces, to a glossy DJ-oriented magazine with web-based component. Sampling of articles: http://newsflash.bigshotmag.com/?s=David+Abravanel.
  • The Milk Factory
    Contributing Writer
    The Milk Factory Aug 2007 - Dec 2010
    Published reviews, news, features, and interview pieces for a web-based magazine of electronic and experimental music. Personal page: http://www.themilkfactory.co.uk/st/author/david-abravanel/.
  • M80
    Social Media Marketing Manager
    M80 Jul 2009 - Jul 2010
    Los Angeles, Ca, Us
    Clients: Volkswagen of America, GlaxoSmithKline- Designed and implemented long-term strategies & burst engagements for major brands- Pioneered in livestreaming launch events, global trending on Twitter and YouTube.- Maintained blog for VW TDI Clean Diesel technology- Supported diverse range of products with individualized strategies and implementations- Regular analytics reporting presented to clients
  • New York Magazine
    Freelance Reporter
    New York Magazine May 2009 - Aug 2009
    New York, Ny, Us
    Regularly covered nightlife functions and interviewed celebrities for original features, in addition to contributions of quotes and information to larger features. Personal page: http://nymag.com/author/david%20abravanel.
  • Oregon Public Broadcasting
    Intern On Think Out Loud
    Oregon Public Broadcasting Jul 2008 - Nov 2008
    Portland, Us
    Researched, coordinated and interviewed guests, and contributed to show structure of a daily public affairs talk and call-in show on Oregon Public Broadcasting. Successfully proposed and produced show ideas and presentations. Website: http://www.opb.org/thinkoutloud.
  • Wyden For Senate
    Campaign Intern
    Wyden For Senate May 2004 - Aug 2004

David Abravanel Skills

Blogging Social Media Music Social Media Marketing Digital Marketing Marketing Sound Ableton Live Journalism Music Production Facebook Electronic Music Sound Design Radio Pro Tools Copywriting Magazines Interviews Live Sound Audio Editing Digital Media Seo Pop Culture Radio Producing Research Marketing Strategy Inbound Marketing

David Abravanel Education Details

  • Wesleyan University
    Wesleyan University
    Government

Frequently Asked Questions about David Abravanel

What company does David Abravanel work for?

David Abravanel works for Tandym Group

What is David Abravanel's role at the current company?

David Abravanel's current role is Director of Marketing.

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What is David Abravanel's direct phone number?

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What schools did David Abravanel attend?

David Abravanel attended Wesleyan University.

What are some of David Abravanel's interests?

David Abravanel has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Arts And Culture.

What skills is David Abravanel known for?

David Abravanel has skills like Blogging, Social Media, Music, Social Media Marketing, Digital Marketing, Marketing, Sound, Ableton Live, Journalism, Music Production, Facebook, Electronic Music.

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