Offered economic development for Fort Belknap Indian Community via consumer lending and fintech products. Member of senior management team reporting directly to the executive group regarding financial and operational performance of consumer lending portfolio consisting of multiple brands in the direct to consumer lending category. Key Accomplishments - Leveraged data analytics and strategic marketing to adapt customer acquisition and retention strategies, maintaining profitability while mitigating risk during economic uncertainty and shifts in consumer behavior. - Assisted in securing financing to expand operations, including the establishment of two new call centers, creating over 200 local jobs. - Led a comprehensive rebranding initiative for a fintech product, aligning marketing strategy with business objectives to increase brand visibility and market share. - Utilized Iterable and Segment CDP to create and optimize customer journeys, integrating personalized messaging strategies that drove engagement and retention. - Coordinated national direct marketing campaigns across mail, email, SMS, and push notifications, resulting in a 300% increase in customer acquisition. - Built and scaled a marketing team from 1 to 7, driving employee engagement and professional growthCollaborated cross-functionally with product, sales, and compliance teams to align marketing strategy with organizational goals and ensure compliance with all regulatory and organizational requirements. - Applied data-driven strategies to optimize lead generation in direct-to-consumer lending campaigns, leveraging segmentation and targeted messaging to enhance engagement and ROI. - Analyzed campaign performance using Tableau and Kissmetrics, optimizing strategies to achieve a 36% reduction in acquisition costs while increasing conversions. - Executed A/B testing that enhanced landing page conversion rates by 200%, directly contributing to growth in revenue.

Provided innovative fleet management solutions, including school bus routing optimization software, GPS tracking systems, and vehicle hardware installations. Directed and managed cross-functional teams to plan, develop, and launch technology products, driving brand expansion and market share growth in the education and transportation sectors.Key Accomplishments - Led the modernization of legacy GPS tracking software to a cloud-based web application with Elasticsearch back-end, positioning the brand as a leader in scalable, modern fleet management solutions and attracting new district contracts. - Introduced machine learning-based AI monitoring systems to optimize fleet operations, enhancing customer trust and expanding market share through differentiated, data-driven offerings. - Collaborated with development teams to design and launch the Parent Portal and Driver Portal apps, improving user experience and increasing adoption rates among over 300 school districts, solidifying the brand's reputation for innovation. - Managed the deployment of 10,000+ vehicle hardware installations, ensuring project excellence and contributing to the company’s growth in key markets. - Played a key role in senior management to align product development with market demands, leveraging competitive insights to expand brand presence and capture additional market share. - Engaged directly with clients to understand pain points and deliver tailored solutions, boosting customer loyalty and supporting long-term business growth.

Driving Profitability Through Technology, Automation, and ScalabilityIncreased profitability of real estate and mortgage marketing campaigns by leveraging technology and analytics to automate processes, scale operations, and drive revenue growth. Focused on solving complex problems through top-of-funnel strategies and retention programs to reduce churn while modernizing legacy systems for lead generation at scale.Key Achievements: - Leveraging Technology for Lead Scoring: Applied advanced modeling and statistical analysis to optimize real estate consumer marketing, enabling data-driven lead scoring for higher conversion rates. - Scaling Customer Acquisition: Enhanced B2B customer acquisition by using marketing analytics, customer lifetime value optimization, and churn modeling to maximize revenue potential. - Business Intelligence Automation: Developed and maintained business intelligence tools using R Shiny and Tableau to provide real-time insights and support strategic decision-making. - KPI-Driven Strategy: Identified key performance indicators (KPIs), determined business requirements, and delivered actionable insights through visual dashboards that empowered leadership to make informed decisions. - Technology-Driven Project Leadership: Led the successful implementation of HubSpot CRM, marketing automation tools, and Elasticsearch, driving operational efficiency and scalability.This role exercised my ability to harness technology and analytics to automate workflows, scale marketing efforts, and significantly improve profitability in a competitive industry.

Assistant to professors: Justin Angle, Jason Triche, and Shawn Clouse.

Healthcare Data Analytics Internship- Client Services consulting team member with analysis, quarterly reporting, & research responsibilities- Analyze client's (self funded insurance groups) claims data- Data cleaning, data visualization, custom SQL reports, and statistical modeling- Data engineering and API integration with the Johns Hopkins ACG system for risk assessment - Tableau development and Tableau Server implementation - Maintained procedures for personal health information following HIPAA guidelines and rules

Advancing market penetration of private client group by improving sales lead qualification process- Project planning, data acquisition, progress reporting, & presentation of results to executive leadership- Data wrangling with Python, data visualization with R and Tableau, & data warehousing using AWS Redshift - Analysis of combined dataset to ‘tell the story’ and present findings

Led marketing initiatives for an innovative startup specializing in real estate lead generation and technology product development. Focusing on the development of multiple B2B lead generation products tailored to the real estate and mortgage industries.Key Accomplishments - Developed and executed comprehensive marketing strategies to increase profitability of real estate agent and mortgage broker territories nationwide, leveraging analytics and technology to enhance top-of-funnel strategies and implement retention programs resulting in reduced customer churn. - Drove 200%-400% annual growth in real estate buyer and seller segments through targeted direct-to-consumer digital marketing campaigns, integrating PPC, SEO, email marketing, and social media strategies with rigorous A/B testing and landing page optimization. - Provided strategic oversight and technical project management for offshore development teams, ensuring successful implementation of marketing automation and CRM systems to streamline campaign execution and enhance team efficiency.

Online Referral Network for Real Estate AgentsThis company operated a digital platform connecting buyers and sellers with real estate agents across the U.S. and Canada, leveraging technology and marketing to drive nationwide referrals. It was successfully acquired by Corporate Technology Group (CTG, Inc.) in 2012 and became JACL Inc. As part of the founding team, I contributed to its growth to over 50 employees, including sales, customer service, administrative staff in Montana, and a full-time development team in Pune City, India.Key Accomplishments: - Digital Marketing: Managed email marketing, social media campaigns, paid search, landing page optimization, and marketing analytics to drive lead generation and user engagement. - Sales Management: Hired as an entry-level sales associate focusing on B2B cold calls; rapidly became a top producer, and promoted to lead the sales team, contributing to significant revenue growth. - Project Management: Led end-to-end product ownership and implemented Agile methodologies with a development team in India, ensuring seamless product delivery. - Technology Implementation: Oversaw the technical integration of the referral network, optimizing its functionality and user experience through collaborative development efforts. - Real Estate Expertise: Obtained a real estate license to enhance product credibility and built a trusted nationwide referral network.Through this experience I learned digital marketing, agile project management, sales leadership, and technical expertise in scaling a successful internet business.