In a career of over 15 years as a visionary, entrepreneurial business strategist, product innovator, and thoughtleader in the sports sector, I have acquired extensive experience in driving business development strategies,marketing programs, and branding partnerships with some of the most renowned brands (Nike, Oakley),franchises (NFL, MLB, NHL, NBA, PGA, Man Utd) and athletes (Tiger Woods, Michael Jordan, Kobe Bryant,Peyton Manning) in the industry.My track record of success includes the development of a global leader in sports ecommerce with nearly 50%market share (The Upper Deck Company) and an award-winning organizational culture recognized as one ofthe best places to work in America (SportRX).I have also established myself as a sports marketing consultant and subject matter expert by authoring a best-selling academic textbook on sports marketing and serving as an Adjunct Professor of Sports Marketing at theUniversity of San Diego.Career Highlights:★ Grew sales 17.5 times during tenure at SportRx while driving YOY revenue growth 86 months in a row andleading the company to be recognized by Outside Magazine as a “Top 50 Places to Work in America” 7 times.★ Drove business strategy, product development, and branding/licensing partnerships with elite athletes togrow Upper Deck Company (a sports memorabilia and collectibles firm) to a $17M business and expand itsmarket share from 23% to 47%.o Grew Upper Deck's E-commerce business to the top online presence in the sports memorabilia business, inaddition to growing gross margin by 68% for the Upper Deck Authenticated division and consistentlyexceeding all sales and profitability goals.o Managed relationships with sports franchises (such as NCAA, NBA, NFL, MLB, NHL, NASCAR, PGA,Manchester United, and Premier League) and athletes (such as Michael Jordan, Tiger Woods, Kobe Bryant,Wayne Gretzky, and Peyton Manning).o Built a successful golf business (including signing on Tiger Woods and 86 other PGA golfers) in addition tosecuring numerous elite athletes (such as Michael Jordan, Dennis Rodman, Dan Marino, and Bill Russell)for show appearances.