Consultant
CurrentPathSight Predictive Science has constructed a multi-level Human Model that incorporates one's dispositional traits, values and behaviors. Next generation data capabilities allow this model to be applied to any set of data that describes any constituency. It is now possible through the PathSight model to accurately know how someone will respond to imagery, messaging and experiences based on instincts hidden in the deep brain. We then construct the optimal Human Interface—at scale and across any… Show more PathSight Predictive Science has constructed a multi-level Human Model that incorporates one's dispositional traits, values and behaviors. Next generation data capabilities allow this model to be applied to any set of data that describes any constituency. It is now possible through the PathSight model to accurately know how someone will respond to imagery, messaging and experiences based on instincts hidden in the deep brain. We then construct the optimal Human Interface—at scale and across any audience channel and technology. The PathSight Engine combines the latest in neurologic, behavioral and data sciences to develop custom human interfaces for B2B, B2E and B2C engagements. Show less