Dawn Carney's Location
Reno, Nevada, United States, United States
Dawn Carney's Contact Details
Dawn Carney work email
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Dawn Carney personal email
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Dawn Carney phone numbers
About Dawn Carney
Collaborative, customer-centric, global marketing leader with 20+ years of extensive experience in successfully managing memorable events. Proven track record of delivering value and converting customer experiences into products and services that boost sales, increase market share, and strengthen customer loyalty.I have a passion for adventure and working in a high energy environment while developing staff, contractors and vendors into high-performing cross-functional teams. I see the big picture, am attentive to details, and focus on positive business outcomes while having fun.
Dawn Carney's Current Company Details
Senior Director, Global Events
Dawn Carney Work Experience Details
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Senior Director, Global EventsLogicmonitor Nov 2022 - Dec 2024Santa Barbara, Ca, Us -
Director, Global EventsLogicmonitor Nov 2021 - Nov 2022Santa Barbara, Ca, Us
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Director Of EventsPalo Alto Networks Oct 2021 - Jan 2022Santa Clara, California, Us -
Senior Manager, Global EventsAppdynamics Feb 2018 - Nov 2020San Francisco, Ca, UsOwn/execute meaningful customer experiences such as global trade-shows, customer roundtables, User Conferences, industry events, CAB's, customer forums, third party events & road shows, Thought Leadership Events, AR/PR, Keynotes, user groups & global launches.Manage event strategy & execution logistics leading up to, during and post event-including but not limited to: Booth set up, agency management, set & strike, staff, conference & hotel registration management, lead flow management, presentation theater and customer meetings. Creation of pre-event briefings and post event summaries, reporting and analytics. Analyze event participation /create event ROI/make decisions based on success factors. Build relationships with Global sales teams to help achieve companywide initiatives and increase new logo goals. Work cross functionally with internal teams: E-staff, Product Marketing, Sales, Marketing Ops, Accounting & Legal to develop strategy/execution for every event including staffing, budget, agenda, premiums, registrations and marketing activities. Clean /upload lead scan lists for all trade-shows into Marketo and SFDC. Essential for Trade-show ROI analytics. Continuously monitoring event ROI and map against trade-show strategy -
Senior Event Marketing ManagerHewlett Packard Enterprise May 2017 - Jan 2018Houston, Texas, UsDevelop objectives and strategies for the overall effectiveness and execution of marketing eventsPOC for 8 business units under DCIG, organizing, communicating and coordinating all deliverablesEnsure relevant content is presented, corporate branding is maintained and pre and post event communication strategies that deliver results are developedManaged all logistics of the events, End -to End from the registration site to maintaining the budgetLead work stream calls with various teams, track deliverables and hold them accountableDrive marketing programs and awareness working closely with key partnersWork with internal and external resources to achieve objectivesIdentify goals & objectives for lead generation brand awareness & customer/partner engagement.Provide follow up an ROI analysis for event effectiveness measurement. Lead post-mortem calls.HP Discover US, HP Discover EMEA, VeeamON, Microsoft Inspire, IBC Amsterdam, Gartner -
Senior Event Marketing ManagerNimble Storage Oct 2016 - May 2017Houston, Texas, UsNimble Storage (NYSE: NMBL) is the leader in predictive cloud infrastructure. (Nimble Storage was acquired by HPE April, 2017)Passionate about playing a key role leading highly visible portfolio of events, working with diverse teams such as product marketing, tech marketing, sales, executive staff and others to develop unique repeatable experiences. Create integrated programs. Organize and lead regular planning meetings with internal teams such as product marketing, corporate marketing, field marketing, marketing operations and third-party vendors.Research, evaluate and book event venues, exhibit space, hotel rooms and manage logistic requirements and deadlines for drayage, electric, shipping, etc.Creativity and experience building awareness and demand at eventsManage annual event schedule and show budgets. Manage third-party vendors and their budgetsPassion for excellence and strong cross-team collaboration40-50% travel -
Senior Manager, Global EventsDell Technologies Jul 2012 - Oct 2016Round Rock, Texas, Us• Global event team leader, managing a staff dedicated to internal and external event programs with a budget of over $5 million annually.• Lead the strategy for market positioning, campaign integration and event team development to advance VCE's business and marketing objectives at all VCE events.• Collaborate with Product Management, Technical Marketing and Corporate Marketing in addition to Office of the CTO team to develop simple yet effective event messaging, event demonstrations and customer experiential programs at events.• Collaborate with sales in support of specific customer requirements and VCE sales objectives. -
Integrated Marketing Communications ManagerCisco Jun 2008 - Mar 2012San Jose, Ca, UsPerform as a link between Business Unit and Corporate Communications.Manage all Marcom communications deliverables from concept to completion (advertising, direct marketing, print collateral, CDs, web, seminars, tradeshows and events) for SP Cloud Business Unit. Responsible for defining, planning and implementing an integrated communications strategy and campaign supporting the WW Service Provider, Data Center/Cloud campaign. Support the team by building and delivering integrated marketing plans aligned against business priorities. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Advertising: creative assets for advertising and social media, media planning, agency relationship management, metrics and measurement.Vendor management: worked with several vendors to managed various projects, video shoots, White Papers, Customer Testimonials, etc.Marketing: global launches, collateral and asset globalization, localization. -
Marketing Programs ManagerCisco Aug 2003 - May 2008San Jose, Ca, UsDeveloped and executed effective marketing programs for Cisco's Service Provider Marketing organization. Lead generation campaigns that promoted Cisco Powered Programs to customers and prospects.Event management, high-profile global launches, virtual events, program concept creation and program management, social media, marketing communication, metrics and measurement, process improvement. Managed vendor relationships, focusing on quality control and keeping campaigns within strategy, on time and on budget.
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Account ManagerEbay Jan 2003 - Aug 2003San Jose, Ca, UsBusiness professional with extensive experience. Managed several large accounts with the ability to deliver unparalleled client service, analyze complex issues, execute solutions, and attain sales quotas. -
Executive AssistantCisco Systems 1997 - 2003San Jose, Ca, Us• Supported Vice President, Western Area Sales (Enterprise and Commercial).• Supported Western Area sales, support and professional services for the Western Area (Western 8 states)• Western Area was Responsible for $1.4 billion in new hardware/software sales.• Western Area encompassed 495 people (10 direct reports and 65 regional managers)
Dawn Carney Skills
Marketing
Cross Functional Team Leadership
Program Management
Social Media
Cloud Computing
Corporate Branding
Product Launch
Product Marketing
Marketing Communications
Strategy
Globalization
Negotiation
Localization
Webinars
Field Marketing
Marketing Automation
Demand Generation
Campaigns
Brand Management
Corporate Social Responsibility
Cloud Marketing
Vendor Management
Multi Channel Marketing
Sales Enablement
Media Planning
Salesforce.com
Strategic Partnerships
Event Management
Messaging
Channel Partners
Trade Shows
Integrated Marketing
Enterprise Software
Lead Generation
Dawn Carney Education Details
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California State University - East BayGeneral Studies And Humanities
Frequently Asked Questions about Dawn Carney
What is Dawn Carney's role at the current company?
Dawn Carney's current role is Senior Director, Global Events.
What is Dawn Carney's email address?
Dawn Carney's email address is da****@****vce.com
What is Dawn Carney's direct phone number?
Dawn Carney's direct phone number is +197265*****
What schools did Dawn Carney attend?
Dawn Carney attended California State University - East Bay.
What are some of Dawn Carney's interests?
Dawn Carney has interest in Event Planning, Entertaining, Children, Cooking, Gardening, Wake Boarding, Environment, Education, Snow Skiing, Reading.
What skills is Dawn Carney known for?
Dawn Carney has skills like Marketing, Cross Functional Team Leadership, Program Management, Social Media, Cloud Computing, Corporate Branding, Product Launch, Product Marketing, Marketing Communications, Strategy, Globalization, Negotiation.
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