Darrell Cooper Email & Phone Number

Philadelphia, PA, US

Bethesda, Maryland, US

• Nobelpharma America, Bethesda, MD 2021-2024Senior Director of Marketing (2022 – 2024)
• Directed the development and implementation of all strategic marketing and tactical initiatives for the company’s first FDA-approved prescription medication – HYFTOR
• Spearheaded the ideation and execution of annual strategic brand plans with internal/external team support
• Collaborated with the VP of Commercial Operations to build and manage annual departmental budgets
• Played key role in acquiring approximately: 825 patients, 325 prescribers, 93% US market access coverage, and $8MM in sales in first year for HYFTOR
• Industry Awards/Recognition: 2024 PM360 Pharma Choice Award – Gold Medalist, DTC/DTP category “Totally Super Cool” children’s book, 2023 Pharmaceutical Executive Apex Award – Silver Medalist, Rare Disease/Branded.

Doylestown, PA, US

• Managed a multimillion-dollar portfolio of market access and product launch engagements for global and emerging biopharmaceutical companies in payor, large employer, patient advocate, and specialty/retail pharmacy.

Zurich, CH

Joined the Life Sciences Group of a-Connect as a marketing consultant for high-value engagements (product launch/relaunch) for global and emerging biopharmaceutical companies.

New York, NY, US

• Directed the execution of all Sanofi Pasteur’s strategic planning, market research, and tactical implementation activities for branded and unbranded campaigns within the HCP and patient customer segments for the.
• Successfully led cross-functional and interagency teams in the development of national disease awareness and HCP promotional campaigns - $10MM+ budget
• Won incremental strategic planning and promotional communications business from Sanofi’s Health System and retail divisions – approximate spend $1MM

New York, NY, US

• Spearhead the development of the launch and postlaunch promotional plans for the first FDA approved drug-device combination tablet – Otsuka’s Abilify MyCite
• Developed comprehensive strategic and tactical launch plans, leveraging extensive customer identification research, customer journey mapping, and adoption/use analyses
• Led a cross-functional launch planning team in the development of Payor/HCP/Patient communication platforms: lexicon, message architecture, value proposition, and media mix evaluation

New York, NY, US

• Managed the development of segmented communication programs for the launch of Cephalon’s (CML) oncology brand – Synribo
• Managed the PRC/OPDP submission and approval process for market conditioning and launch tactics
• Lead account director for the launch of the agency’s digital services division
• Won Gilead’s Viread digital assets business – approximate spend $1MM

New York, NY, US

• Spearheaded development and execution of prelaunch and launch plans for Talecris’ AATD brand – Prolastin-C
• Led development of prelaunch and launch plans for J&J’s oncology brand – Yondelis
• Lead account director for the launch of the agency’s digital services division – Rated Rx
• Earned agency’s highest organic business acquisition award – generated $3MM+ in incremental revenue
• Industry Awards/Recognition: Won MM&M, Clio, and Rx Club pharmaceutical advertising awards for Prolastin-C, “The Lung Preserver” campaign

Professional Certification, Artificial Intelligence

Ba, Advertising

Mba, Marketing

Professional Studies, Digital Media And Marketing