Design, creative direction, strategy and marketing for some of the brightest and biggest names in fashion, music, lifestyle and sports performance.

Developed and launched contemporary menswear brand based in Los Angeles. Overseeing the branding, tone of voice, marketing, social media and product design. The brand gained over 500 retail accounts, predominantly in the USA and a strong DTC business within a three year period, before selling the brand in 2017.

RWD MAGAZINE: The founding editor and the creative director of RWD, a magazine, website, TV and events brand focussed on championing the UK’s burgeoning youth culture across music, sports, fashion and lifestyle…Launched in 2001, RWD developed from being an extremely sought after fanzine to the UK’s largest youth/ lifestyle magazine, with a larger readership than FHM. The brand influenced the direction of UK youth culture, championing many unsung musicians who subsequently went on to become household names. RWD also launched a cult cartoon series on MTV Base and partnered with adidas for the London Olympics.RWD AGENCY: Using the experience and credibility gained through editorial, RWD evolved into a leading marketing and creative agency for major youth brands. RWD was also the only retained agency for JD Sports from 2008 when its pre tax profits were £25 million, to in excess of £1 billion. Bracey sold his share of the business in 2015.