Dac Trung Tran Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

• Manage TikTok E-commerce solutions to leverage TikTok’s massive creator network to grow brands and sellers’ revenue on the platform.
• Design affiliate packages for both TikTok creators and TikTok sellers with attractive incentives while maintaining high ROI.
• Identify best affiliate selling practices and strategise creator education plans to optimise creators’ e-commerce selling performance.
• In charge of pitching efforts to convert new brands to adopt TikTok Shop’s affiliate solution. Plan and execute TikTok Shop’s major affiliate campaigns for international brands to create revenue spike and increase.
• Drive integration of E-commerce gamification such as creator ranking competitions, daily creator missions to further incentivise creators to start affiliate selling.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Head of Shopee Malaysia Livestream division.
• Oversee all aspect of Shopee Livestream services from strategy, business development, finances, data analytics and daily operations.
• Strategise Shopee Live B2C features and activations to grow viewership and drive order conversion. Consistently meet and exceed monthly active user growth target on platform.
• Develop Shopee Live B2B service packages including service scope, pricing and commitment to be sold to all brands and sellers to Shopee, to drive Shopee’s profitability.
• Strategise platform growth strategy to increase livestream adoptions from sellers and brands via various daily activations and campaigns.
• Conceptualise, develop and execute Shopee Influencer Livestream programme to bring high-profile KOLs to platform to drive userbase and order conversion.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Lead Shopee Malaysia Livestream campaign team
• Strategise and manage Shopee Live activations to support platform pushes during major initiatives such as 9.9, 11.11 and 12.12 mega sales.
• Conceptualise and execute Shopee Live sale and entertainment livestreams. Manage Shopee mega sale TV shopping shows during 8.8 and 9.9 campaigns on national televisions and Shopee Live.
• Draw up project plans to communicate effectively across multiple internal and external stakeholders to align on scope, timeline and expectations.
• Grow Shopee Live internal talent pool to host livestream shows to push order conversion on Shopee Live sale shows.
• Liaise with regional marketing teams to coordinate and execute cross-country campaigns for major brand partners during key product launches.

Singapore

• Lead PUB’s flagship year-long Water Conservation Campaigns through integrated media channels.
• Manage Singapore World Water Day – PUB’s primary public education brand to encourage water conservation. The Brand reaches out to both individual and organisational consumers and attracts more than 500,000 annual.
• Manage campaign marketing budget annually to cover creative production, media buy and event management, including approval and detailed monitoring of all advertising and promotion expenses.
• Evaluate performance of various marketing efforts through quantitative and qualitative analysis.
• Communicate brand strategies and report campaign results to Ministers, Chief Executive and Senior Management through presentations to secure buy-in and approval.

Singapore

• Managed a client base with accounts from various industries, including automobile, technology, education and healthcare. Generated more than $200,000 in servicing revenue for the agency during employment period.
• Conceptualised creatives and executed marketing tactics on integrated media channels (including above-the-line and below-the-line channels) to deliver campaign’s targets.
• Managed a team of two graphic designers and two copywriters to generate campaign concepts and visual assets for various marketing campaigns.
• Managed clients’ social media accounts to grow fanbase and monthly engagement metrics.
• Managed and coordinated web developers and production houses on marketing campaigns both local and overseas.
• Coached 3 account servicing interns in project management and business development.

Singapore

• In charge of all collaterals required for print and online media
• Responsible for the conceptualization and design of the company's mascot and websites
• Managed a total of 11 social media platforms, planned and executed content broadcast

Singapore

• Interned in the Consumer Marketing Practice department at Edelman Mumbai office
• In charge of media tracking and evaluation of PR effort for Rolex and DIAGEO
• Wrote and edited press releases for clients such as TATA Motors and Taj Hotels