Dacy Yee Email and Phone Number
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Dynamic executive with a proven track record in scaling consumer businesses and brands. As CMO, CRO, and GM, I lead marketing and revenue optimization across the consumer portfolio, and I manage the P&L for our largest business line. My approach integrates rigorous operational leadership with aspirational vision to drive sustained growth.Known for adaptability and my ability to influence, I cultivate deep followership through my authentic leadership style. I have a focused emphasis on building high performance teams and driving holistic cross-functional thinking to deliver against business objectives. Passionate about leveraging leading-edge marketing strategies and personalized customer centric approaches to create exceptional customer experiences that drive business innovation and transformation.
Experian Consumer Services
View- Website:
- experian.com
- Employees:
- 908
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President, Direct To ConsumerExperian Consumer ServicesCosta Mesa, Ca, Us
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Evp / Cmo | Cro | Gm At Experian Consumer ServicesExperian Consumer Services Apr 2024 - PresentCosta Mesa, Ca, UsLead and grow the consumer membership business, nurturing direct relationships with over 75M+ consumers. Drive the strategic marketing efforts and oversee revenue operations to maximize growth across the portfolio of consumer business lines.
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Evp / Chief Marketing And Revenue OfficerExperian Consumer Services Apr 2023 - Jul 2024Costa Mesa, Ca, UsDrive the strategic marketing efforts to reach, acquire and engage millions of consumers. Oversee revenue generating functions to maximize revenue opportunities across the portfolio of consumer business lines. Lead high performing functions including: Marketing, Paid and Earned Media, Consumer Insights, Creative, CRM, Ecommerce, Content Marketing, SEO, Analytics, Merchandising & Revenue Operations.
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Svp / Chief Customer OfficerExperian Consumer Services Jun 2019 - May 2023Costa Mesa, Ca, UsDrive the vision and execution of Experian’s customer focused strategies in order to deliver optimal experiences, communications and offers to customers, and engage them with Experian’s products and services. Responsible for building meaningful relationships with the 50+ million consumers in the direct-to-consumer customer base and maximizing revenue across the portfolio.
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Vp Marketing - CrmExperian Consumer Services Oct 2016 - Jun 2019Costa Mesa, Ca, Us
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Head Of Integrated Media & MarketingExperian Consumer Services Apr 2016 - Oct 2016Costa Mesa, Ca, UsResponsible for media investments & strategies across online and offline channels including broadcast, social, mobile, display, digital video & digital audio. Oversee the development of a cross-channel, integrated media and communications plan.
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Head Of Digital MarketingExperian Consumer Services Sep 2015 - Apr 2016Costa Mesa, Ca, UsResponsible for customer acquisition strategies and marketing execution across all digital marketing channels, including SEM, social, display, digital video, and mobile.
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Team Lead - Go-To-Market & Business TransformationExperian Consumer Services Mar 2015 - Sep 2015Costa Mesa, Ca, UsDevelop go-to-market plans for new initiatives including strategies around target market, channels, pricing, positioning, promotion, & testing. Also, develop workforce readiness and transition plans & initiate cultural transformation within the organization.
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Senior Director, Customer Marketing & MerchandisingExperian Consumer Services May 2014 - Mar 2015Costa Mesa, Ca, UsIncrease customer lifetime value & loyalty through positive and engaging interactions across all customer touch points and experiences including communications campaigns & marketing programs across website, mobile, email, and call center channels.Champion & manage a unified go-to-market offer strategy across all channels utilizing pricing, promotions, product bundling, & placement.
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Senior Director, Emerging Media & EcommerceExperian Consumer Services Apr 2011 - May 2014Costa Mesa, Ca, UsManage online marketing strategy and web marketing for FreeCreditScore.com, FreeCreditReport.com, CreditReport.com, CreditScore.com and Experian.com• Manage content creation, production, and optimization of web properties for acquisition• Develop and implement long term strategy for emerging online marketing acquisition channels including mobile, social media, and audience buying for network display
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Director, Online MarketingExperian Consumer Services Nov 2008 - Apr 2011Costa Mesa, Ca, UsManage all execution and optimization of online acquisition channel for FreeCreditReport.com.• Manage campaigns across multiple online marketing disciplines including display, integrated placements, content sponsorships & integration, email and affiliates
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Ecommerce & MarketingToshiba Jul 2002 - Nov 2008Minato-Ku, Tokyo, JpManage Toshiba Digital Products Division Web properties and oversee all online advertising activities• Launch and manage the first Toshiba direct to consumer e-commerce site
Dacy Yee Skills
Dacy Yee Education Details
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University Of San Diego School Of LawLaw -
Uc Santa BarbaraBusiness Economics
Frequently Asked Questions about Dacy Yee
What company does Dacy Yee work for?
Dacy Yee works for Experian Consumer Services
What is Dacy Yee's role at the current company?
Dacy Yee's current role is President, Direct to Consumer.
What is Dacy Yee's email address?
Dacy Yee's email address is da****@****ail.com
What is Dacy Yee's direct phone number?
Dacy Yee's direct phone number is +194939*****
What schools did Dacy Yee attend?
Dacy Yee attended University Of San Diego School Of Law, Uc Santa Barbara.
What skills is Dacy Yee known for?
Dacy Yee has skills like E Commerce, Online Advertising, Digital Marketing, Mobile Marketing, Online Marketing, Strategy, Analytics, User Experience, Social Media, Advertising, Web Marketing, Marketing Strategy.
Who are Dacy Yee's colleagues?
Dacy Yee's colleagues are Adam Casey, Karla Gonzalez, Yuen Sim Ng, David Shubert, Colleen Mccarthy, Kelsey Marton, Herb Wehner.
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