• Enhanced company’s workflow and efficiency by creating best practices, improving the intake process, designing JIRA dashboards, and implementing a distribution list template which decreased production turnaround time by 40%• Exceeded campaign delivery deadlines by 30% and reduced roadblocks/issues by prioritizing time, resources, and effort• Collaborated with HR, developers, and system administrators to create audience segmentation and suppression lists, which drove audience engagement rates by 10%• Successfully managed the large-scale deployment of over 2,500 campaigns, including the amalgamation communication of Great-West Life, London Life, and Canada Life to over 2+ million recipients• Acted as lead advisor and subject matter expert to the Corporate Communications team on maximizing campaign UX and engagement• Spearheaded campaign performance dashboards using Tableau and Excel to drive company-wide strategic initiatives and improvements

• Led vendor migration to a new email platform for 20+ brands and 53 newsletters across Postmedia and SunMedia properties in a 3-month timeframe, resulting in annual savings of $175K• Implemented Zephyr coding across email templates to reduce email development time by 50%• Spearheaded the launch of JIRA Service Desk, which improved team communication and drove resource availability by 50%• Created detailed SOPs, which improved team efficiencies and support processes, resulting in 40% of support tickets being resolved sooner

• Coached and led a support team of 7+ employees in India• Educated the team on troubleshooting issues, building customized multimedia viewer, and deployment processes.• Served as liaison between Engagement Manager and clients, earning their confidence with reliable follow-throughs and clear communication• Collaborated with Engagement Manager to establish a streamlined workflow process for managing InterContinental’s media syndication to their website & CMS system, resulting in 95% uptime• Led weekly team meetings dedicated to syndication issues on Expedia, Travelocity, Orbitz, YouTube, and other global distribution channels

• Served as a relationship manager to Nike Europe, PwC Canada, Mass Mutual, Aviva UK & US, and Merck Europe. Supporting clients in data mapping, campaign creation, reporting, and event launches• Directed the Nike Events Team to a successful launch of their 2008 Fall Show, resulting in a 50% reduction in the delegate processing and report creation time• Delivered onsite face-to-face and web-based training sessions to event managers, account executives, and support staff regarding platform features, product updates, processes, and procedures, which resulted in more efficiency and a higher level of user confidence.

• Designed and developed a company-wide content management system that reduced development time by 70%• Developed a tool in ASP for automating email campaigns, which resulted in increased sales by 20%• Served as the company’s network administrator and computer technician for 10+ computers, resulting in fewer network outages • Collaborated with the creative team to produce annual catalog in QuarkXPress, which increased sales by 10%

• Increased customer resolution by 38% within the first 6 months.• Raised customer experience phone survey ratings by 58%.

• Re-designed the company website that improved sales by 10%.• Re-designed content management system to improve online product updates.