Digital Marketing Production Specialist
• Enhanced company’s workflow and efficiency by creating best practices, improving the intake process, designing JIRA dashboards, and implementing a distribution list template which decreased production turnaround time by 40%• Exceeded campaign delivery deadlines by 30% and reduced roadblocks/issues by prioritizing time, resources, and effort• Collaborated with HR, developers, and system administrators to create audience segmentation and suppression lists, which drove audience engagement rates by 10%• Successfully managed the large-scale deployment of over 2,500 campaigns, including the amalgamation communication of Great-West Life, London Life, and Canada Life to over 2+ million recipients• Acted as lead advisor and subject matter expert to the Corporate Communications team on maximizing campaign UX and engagement• Spearheaded campaign performance dashboards using Tableau and Excel to drive company-wide strategic initiatives and improvements