Ashish Dadaraya

Ashish Dadaraya Email and Phone Number

Zonal Head - Distribution and Sales Capability @ Hindustan Coca-Cola Beverages
Mumbai, MH, IN
Ashish Dadaraya's Location
Mumbai, Maharashtra, India, India
Ashish Dadaraya's Contact Details

Ashish Dadaraya work email

Ashish Dadaraya personal email

About Ashish Dadaraya

Commercially Driven Sales & Distribution Leader: Throughout my career of 20+ years of success I have successfully managed and scaled up large business operations, built strong channel/distribution networks, revitalized underperforming territories, expanded market reach, and accomplished multi-fold revenue increase in the FMCG, FMCD, and Telecom SectorsPioneered high-impact GTM strategies, accelerated B2B, B2C, Retail, Channel, & Digital Sales of high-quality, best-in-class Products/ Services, ensuring top & bottom-line growth, high customer satisfaction and industry leadership Stellar in high-profile executive roles; orchestrating strategic growth in the dynamic landscape of Sales, Distribution & Branch Operations, Large Format Retail Chains, Key Accounts, Institutional, Wholesale, General Trade (B2C), and Modern Trade (B2B) Channels. Forged mutually beneficial Alliances/ Channel/Distribution Partnerships, Hub & Spoke Model for penetration into new geographies/ verticals/ rural segments, expanding Distribution coverage and reach KEY MILESTONES: During my present association with Hindustan Coca-Cola as Zonal Head – Sales & Distribution (Maharashtra & Goa): built a strong network of 300+ Distributors, generating 250+ Cr in monthly revenue, developed and implemented a Distributor Management System (DMS) and Route-to-Market (RTM) Blueprint - Manpower, Coverage, Stock, and Infrastructure, resulting in sustained growth, improved ROI, and reduced attrition  Specialized in end-to-end Profit Center Operations, entailing strategic annual operating/joint business plans, budgeting, forecasting, sales, marketing, channel/distribution/stockiest management, supply chain, logistics, MIS, compliances, sales team capability building, with emphasis on operational scale up, market share, P&L and KPIs achievement  Steered Game-Changing Business Transformation, Process Improvement/Automation, for improved distribution & operational efficiency, time cost, and resource savings At ease in networking with Key Accounts/ C-level Executives, directing Sales Lifecycle, Marketing Campaigns, New Product Launches, BTL Activities, Trade Schemes, Incentives, and In-Store Promotions, to increase sales, brand visibility, and consumer awareness

Ashish Dadaraya's Current Company Details
Hindustan Coca-Cola Beverages

Hindustan Coca-Cola Beverages

View
Zonal Head - Distribution and Sales Capability
Mumbai, MH, IN
Employees:
7538
Ashish Dadaraya Work Experience Details
  • Hindustan Coca-Cola Beverages
    Zonal Head - Distribution And Sales Capability
    Hindustan Coca-Cola Beverages
    Mumbai, Mh, In
  • Hindustan Coca-Cola Beverages
    Zonal Head - Distribution & Sales Capability
    Hindustan Coca-Cola Beverages Jan 2023 - Present
    Mumbai, Maharashtra, India
    ♦ Spearheading Annual Business Plans for General Trade (B2C), Modern Trade (B2B), & Key Accounts, exceeding KPIs in Revenue, Distribution, Market Share, Productivity, and Process Score♦ Implementing a Rural Distribution Network with a Hub & Spoke Model, Horizontal Expansion Strategy, improved market reach, boosted billing efficiency and reduced delivery cost and time ♦ Pioneering Market Execution Programs by designing and correcting PJPs & MITs (New Product Launches & Premium Products), encouraging strong routines - Morning Meetings, Geo-Code Compliance, and Must-Sell Items SKUs♦ Leading General/Modern Trade/Retail Operations, highlighting distribution/ supply chain gaps, and suggesting corrective measures ♦ Overseeing demand planning, forecasting sales targets, and ensuring achievement of the same Pioneering sales/ business development/distribution initiatives to enhance revenues by identifying new market opportunities, and expanding into current & additional customer segments/ product categories♦ Onboarding Channel/Distribution Partners, for deeper market penetration, advising them on stocks, inventory, infrastructure, and adherence to brand standards♦ Facilitating Market /Competitor Analysis / MIS Reports/ Dashboards, to keep track of KPIs - Market Share, Sales, P&L, SLAs, TAT, assisting top leadership in crucial decision-making and future strategy planning♦ Establishing Automated Systems/ Controls for improved efficiency, sales and distribution agility♦ Devising Sales Incentive Programs to enable desired shifts, working with the Corporate Team in designing & executing training modules, and tracking their effectiveness to ensure positive outcomes, skills, and capability-building♦ Recruiting & retaining the right talent, overseeing teams’ coaching, career growth, succession planning, R&R, attrition control, empowering people to deliver their best
  • Syska Led
    Regional Sales Manager
    Syska Led Feb 2019 - Sep 2022
    Pune, Maharashtra
    • Headed Sales & Distribution for General trade, Institutional B2B business, KPI’s - Sales, Distribution, Collections, Budgeting/P&LBusiness Verticals - LED Lighting/Fans/Wires & Cables/Appliances division.• Created a systematic approach to increase reach through potential mapping and sales planning; formulated & executed go-to-market strategies to leverage tremendous opportunities in terms of growth in Distribution & market penetration• Identified and networked with financially strong and reliable channel partners, which resulted in deeper market penetration, improved market share & collections; ensured sustained growth, with a focus on achieving or surpassing sales targets.• Formalized & implemented sales and marketing strategies to increase channel & People productivity, Trade Schemes, Promotions, improving category wise sales• Hiring & leading a team ABM/ASM/SO for achieving business objectives.
  • Jio
    Area Business Head
    Jio Jun 2017 - Jan 2019
    Pune Area, India
    ♦ Successfully built and managed large-scale Business Operations from scratch for 12 Profit Center Branches, 150+ Channel Partners, 80+ Retail Stores and 6000+ Retailers, and achieved INR 40 Cr in monthly revenue♦ Led, motivated & guided a Cross-Functional Team of 300+, improved their performance and productivity through strategic training programs, leading to zero attrition and promotions for 7 team members, establishing a new standard for excellence in the state♦ Oversaw Key Account Management, effectively: Built relationships with key decision-makers in client organizations Pitched the company’s Products/Services for generating new /additional business Supported RFPs/RFQs, contract negotiations to high-value deal/order wins♦ Played a key role in the successful launch of India’s First 4G Service, a groundbreaking achievement for the company♦ Acknowledged as the Best-Performing Business Head for 6 Consecutive Quarters Surpassed customer acquisition targets by 102%, maximized ISD productivity, and maintained 100% compliance & process execution, with a strong commitment to operational excellence
  • Jio
    Area Business Head
    Jio May 2015 - May 2017
    Solapur Area, India
  • Reliance Communications
    State Head - Sale & Services (Dth)
    Reliance Communications Dec 2012 - Feb 2015
    Ahmedabad, Gujarat
    • Headed the Gujarat Circle business operation for DTH Business. Managing Sale and Customer service operation. Achieving targets for Revenues, Customer Acquisition & Retention. Consistently maintain the churn ratio less than 1% and customer pack to long-term pack. Improved on people training & rural customer service within TAT
  • Reliance Communications
    Circle Sale Head
    Reliance Communications Jun 2011 - Nov 2012
    Maharasthra
    Drove Maharashtra Circle for building a new CDMA/Data business vertical. Led the team of 11 Cluster Leads & 54 TSM. Successfully create and achieved over 150+ Distributors, 11000 Retail outlets, Monthly volume of 50K Handsets and 35 Cr Revenue.
  • Reliance Communications
    Cluster Sale Lead
    Reliance Communications Dec 2008 - May 2011
    Pune Area, India
    Steered sale for postpaid & devices sales through Direct Sale Team, franchisee, and DSA; improved contribution to 45% from 24% by implementing Customer awareness programs, training, and process
  • Bharti Airtel
    Zonal Sales Manager
    Bharti Airtel Jan 2007 - Nov 2008
    Jabalpur Area, India
    Prepaid and Postpaid business,
  • Bharti Airtel
    Territory Manager
    Bharti Airtel Aug 2005 - Dec 2006
    Jabalpur, Madhya Pradesh, India
  • Sify
    Area Manager (Operation)
    Sify Aug 2004 - Jul 2005
    Bhopal, Madhya Pradesh, India
    ♦ Consistently led the Team to achieve sales objectives, by building an opportunity pipeline for direct and indirect sales channels, achieving monthly and quarterly targets♦ Stellar in providing customized product solutions as per client’s requirements for high customer satisfaction, repeat & referral business♦ Consistently led the Team to achieve sales objectives, by building an opportunity pipeline for direct and indirect sales channels, achieving monthly and quarterly targets♦ Stellar in providing customized product solutions as per client’s requirements for high customer satisfaction, repeat & referral business♦ Revitalized business taking into account the company’s direction, key customers, and market parameters♦ Revitalized business taking into account the company’s direction, key customers, and market parameters
  • Sify Technologies Limited.
    Territory Manager
    Sify Technologies Limited. Nov 2003 - Jul 2004
    Indore, Madhya Pradesh, India
  • Godrej Consumer Products Limited
    Field Sales Officer
    Godrej Consumer Products Limited Jul 2000 - Oct 2003
    Indore, Madhya Pradesh, India
    FMCG Retail Sales

Ashish Dadaraya Skills

Business Operations

Ashish Dadaraya Education Details

Frequently Asked Questions about Ashish Dadaraya

What company does Ashish Dadaraya work for?

Ashish Dadaraya works for Hindustan Coca-Cola Beverages

What is Ashish Dadaraya's role at the current company?

Ashish Dadaraya's current role is Zonal Head - Distribution and Sales Capability.

What is Ashish Dadaraya's email address?

Ashish Dadaraya's email address is da****@****ail.com

What schools did Ashish Dadaraya attend?

Ashish Dadaraya attended Bharati Vidyapeeth's Institute Of Management And Entrepreneurship Development, St.aloyusis.

What are some of Ashish Dadaraya's interests?

Ashish Dadaraya has interest in Science And Technology, Education, Environment, Economic Empowerment.

What skills is Ashish Dadaraya known for?

Ashish Dadaraya has skills like Business Operations.

Who are Ashish Dadaraya's colleagues?

Ashish Dadaraya's colleagues are Atish Gore, Arjun Somani, Subhashree Ranjan Sahoo, Rhishikesh Bhoite, Narendra Borasi, Rajni Rao, Yogesh Jadhav.

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