Assistant Manager (B2B Outbound Marketing, B2C Social Media Marketing)
London, England, United Kingdom
KOTRA London is a South-Korean governmental agency facilitating business relationships between Korean and UK companies. I organized 5 projects, mostly online marketing to raise awareness of Korean clients and KOTRA London itself. • E-mail Campaign: Effectively delivered a mass campaign using software (Mailchimp, Sendinblue) resulting in over 60% open rate • Instagram Campaign: Developed and implemented a channel launch strategy creating engaging content • Outbound Marketing:… Show more KOTRA London is a South-Korean governmental agency facilitating business relationships between Korean and UK companies. I organized 5 projects, mostly online marketing to raise awareness of Korean clients and KOTRA London itself. • E-mail Campaign: Effectively delivered a mass campaign using software (Mailchimp, Sendinblue) resulting in over 60% open rate • Instagram Campaign: Developed and implemented a channel launch strategy creating engaging content • Outbound Marketing: Created proposal on behalf of Korean clients and approached potential buyers resulting in their first meetings & sales in the UK• Researched industry trends and created reports for Korean clients' deeper understanding of the UK market • Conducted Internal training on an e-mail marketing software and new in-house CRM software• Client liaising and communication as the first point of contact Show less