Adrián González Email & Phone Number

Singapore

Mexico City, Mexico

Led the acquisition of 15 high-impact accounts, driving annual placements from a pilot project to over 1,150 million MXN by identifying strategic growth opportunities and capitalizing on new business potential.Developed and implemented aggressive account growth strategies that significantly boosted client engagement and acquisition, contributing to a sustained 26% quarterly growth through strategic targeting and upselling.Expanded and led a high-performing team, scaling from 4 to 6 members, while redefining roles, establishing performance metrics, and driving a results-oriented culture focused on aggressive revenue growth.

Mexico City Metropolitan Area

Spearheaded product sampling initiatives, increasing the revenue contribution from sampling from 5% to 15%, generating significant new revenue streams.Effectively presented sales data and strategic outcomes to stakeholders, securing consecutive two-year Heineken contracts, contributing 30% of the company’s annual sampling revenue.Drove the expansion of brands participating in product sampling, growing from 5 to 70 through targeted outreach and events, significantly increasing brand visibility and revenue potential.

Led strategic procurement efforts, ensuring a five-year agave inventory supply, safeguarding production continuity and contributing to long-term cost control.Introduced and implemented continuous improvement methodologies on the Mezcal bottling line, resulting in a 10% increase in operational productivity.

Las Armas

Led a cross-functional team of planners and CPFRs, reducing inventory by 15% while maintaining an 85% service level, optimizing stock turnover without impacting service delivery.

Df

Led an initiative that reduced slow-moving inventory by 10% of total value within six months, improving overall inventory management and freeing up working capital.

Maintained a 90% service level across LATAM regions, balancing demand forecasting accuracy with inventory management to ensure product availability.

Master Of Business Administration - Mba, Business Administration

Activities and Societies: President of the Healthcare and Pharma Club

Mba Exchange Program, Business/Managerial Economics

Bachelor Of Engineering (B.E.), Industrial Engineering

Activities and Societies: President of the APICS Student Club