Daena Reed Email & Phone Number

Los Angeles, Ca, Us

United States

Currently in research mode.

Define, design, research, and prototype, to create mobile and desktop applications for B2B and B2C clients, collaborating with clients, stakeholders and engineering along the way. Ideate and design additional iterations or UI concepts for mobile, desktop, tablet and other industrial design products, giving clients additional assets for future redesigns.Document interaction details and other design specifications to present the highest quality of deliverables and clear hand-off to the development team. Establish design system standards to keep consistency and familiarity of defined experiences for product teams, clients, and customers.Plan research, organize research material, recruit participants, conduct interviews, consolidate findings and present to cross functional stake holders to ensure we are always solving the right problem.Work independently and in a team environment, with constant focus on the customer and business objectives while managing deadlines and all expectations.

Collaborate with stakeholders, product, engineering and customers from concept to completion to define goals, research, and design all aspects for B2B and B2C clients. Present work through sketches, wireframes, high fidelity comps, or prototypes each week through internal meetings and client presentations to move forward in next phases of schedule.Obtain and integrate research and user feedback at the beginning and end of each quarter, receiving an average of 4.5/5 on redesigns via Likert Scale.Partner with design systems manager and weave separate asset libraries from teams located across multiple time zones to establish unified design system. Architect multi-tenancy, customizable, and modular designs, giving flexible and scalable solutions to accommodate growth and evolving needs of users. Work closely with cross-functional teams across five time-zones to successfully deliver products.

Greater Los Angeles Area

Worked throughout all phases of the design process (strategy, research, user flows, interaction, UI, prototypes, and presentations) to help obtain new and maintain existing business. Designed and prototyped new features and service technology for clients in B2B and B2C space.Adhered to, maintained, and expanded design systems and associated documentation to promote UI consistency and coherence, to ship products with uniform standards.Conducted user research and usability testing to gather insights and validate design concepts for ad campaigns resulting in a 20% increase of customer traffic through client’s marketing sites. Used marketing metrics system to analyze and incorporate quantitative data and qualitative insights to incorporate into ad campaigns and design strategy, and presented weekly summaries to client, resulting in an increase of acquiring new, and engagement of current customer base.Presented research, mockups and prototypes to cross functional partners and stakeholders to ensure alignment early and often.

Santa Monica, California, United States

Built rapport with internal and external stakeholders to up sell candidates and clients on additional opportunities.Assessed applicants’ knowledge, skills and abilities and matched as best fit for the open roles through a series of interviews.Achieved business development contract through excellent communication and collaboration skills.

Culver City, Ca

Partner with hiring managers to understand position requirements and develop comprehensive job descriptions.Sourced, screened, and assessed candidates to identify those who best match the technical and cultural needs of the organization to then provide recruitment reports to both internal teams and clients.Offers from four clients within first two moths of employment.

San Francisco Bay Area | Los Angeles

Developed and executed creative sourcing strategies to attract top technical talent to then conduct in-depth interviews to evaluate candidates' technical skills, experience, and cultural fit.Provided an exceptional candidate experience throughout the recruitment process, ensuring timely communication and feedback, while establishing and maintaining strong relationships with hiring managers, to understand their specific hiring needs.Filled Sr. Mobile Designer and Lead Product Designer within first four months of employment.

Bachelor'S Degree, Communications - Advertising

Postsecondary Certification, User Experience Design Immersive