Dae Yeung Um Email & Phone Number

Bogota,D.C., Capital District, Colombia

I am responsible for the Business Development and Fulfillment, reporting directly to the president of the subsidiary in Colombia. I was headhunted in 2012 to achieve the successful implementation of the Automatic Fare Collection (AFC) and Fleet Management System (FMS) for the integrated public transportation system (SIRCI) of Bogota, Colombia. After the implementation, I achieved that the company reaches its growth goals every year, continuously winning new projects in public tenders. Although the solutions are always related to public transportation, I was even developing products and solutions that do not exist in the traditional portfolioKey Assignments, Responsibilities & achievements- Lead the sales team in LATAM: I led the business development team, and won different public and private tenders, such as the Virtual Education project in Colombia (2014), FMS in Pasto Colombia (2015), Anti-evasion gates in the Bogota Aerial Cable system (2018), ATMs for recharging transportation cards in Bogota (2018), ITS System (STS/STDI) for 1,500 pure-electric and low emission buses in Bogota (2019) and IaaS migration of SIRCI infrastructure (2021)- Product Development: I lead the process of development of solutions, from conceptualization, search, testing and negotiation with component suppliers, and continuous improvement of the solution, starting from Anti-evasion gates, ATM, STS/STDI and IaaS project, and continuously looking for future projects such as the QR code and EMV payments for public transportation system- Services Development: I have developed the services concepts to convert the maintenance needs of the sold solutions into a new source of income for the company, adding new services that give value to end users- Project Management: I lead the Project Management team, as support to the engineering and development area, managing the documentation, logistics and supply chain management, cash flow management, for the successful completion of the project

Bogota,D.C., Capital District, Colombia

As an entrepreneur in Colombia, being a Korean was enough to be part of the board of directors of the chamber of commerce that promoted trade relations between the two countries. Through this, I built my network with Colombian industry leaders and some others in the political arena.

Bogota,D.C., Capital District, Colombia

I was responsible for the business development of the Automatic Fare Collection (AFC) for LATAM. Reporting directly to the company's president in Korea, I participated in several public bids for collection systems in Colombia and Panama.Key Assignments, Responsibilities & achievements- Establishment of the Colombia Branch: I have established the Colombia branch to commercialize the company's solutions in the LATAM region.- Business Development: I led the development of new business for the company, including the search, negotiation, and closing of joint participation agreements with local partners, in public bids in Cartagena, Panama, and Bogota.

Bogota,D.C., Capital District, Colombia

This job was my second venture as an entrepreneur. I focused on developing corporate solutions in the verticals of IT security and IP voice communication systems, which increases productivity by facilitating voice communication between remote branch offices while reducing operational costs.Key Assignments, Responsibilities & achievements- Product Development: I led the search and negotiation process with solution vendors to develop sellable systems. I positioned the company as a Select Reseller of Digium (now Sangoma), Polycom, Cisco, Audiocodes, among others. - Development of Sales Methodology: I developed the consultative sales methodology for communication systems, which began with the analysis of telephone invoices to size the most appropriate solution for the company, presenting the ROI model, typically less than two years, with major companies such as LG Electronics, Kia Colombia, Kaeser Compressors, Honda Colombia, and other industrial companies with nationwide presence.

Bogota,D.C., Capital District, Colombia

This work was my first venture as an entrepreneur, where I started with the commercialization of computers and network equipment. However, observing the market dynamics, I managed to transform it into an Internet service provider quickly. However, I gradually migrated to my second initiative due to the disproportionate competition with large multinational companies.Key Assignments, Responsibilities & achievements- Acquisition of operating license: Lead the company's transformation into an ISP (Internet Service Provider) by acquiring the value-added network license required under Colombian law to operate as a telecommunications company.- Construction of the network services and datacenter: I designed and implemented the core and service network to offer dial-up and dedicated internet and data center services. Starting from remanufactured equipment, self-taught, and by trial and error, based only on the little printed information available at that time.- Business Development: I led the participation in public bids for government clients such as the Ministry of Environment, National Department of Statistics, Human Rights Defense Office, among others, and private clients such as Samsung Electronics, MAAN, and ABB.

Bogotá, Capital District, Colombia

As a university student, I was called by the founder of this company, leader in the commercialization of Compaq computers, when he had to face a mandatory need to stop selling the Compaq brand and look for new business partners to continue in the business. It was in this company that I acquired my first real-world grounding and awakened my entrepreneurial spirit.Key Assignments, Responsibilities & achievements- Product adaptation for resale: I was in charge of the localization of NEC brand computers marketed in the United States, modifying the Operating System to the Spanish language, and creating the system restore CDs, converting them into systems suitable for resale in Colombia.- Business Development: I led using my network in LG Electronics, a complex negotiation to build in alliance a new brand of computers called PCWorks, exclusive for Colombia, due to the LG IBM alliance that restricted the use of the LG brand.- Product Development: I led the construction and development of the assembly and configuration line of PCWorks computers in Bogota, including the supply chain of components, development of pre-configured models, and pre-sales support in public bids, where we managed to place more than 5,000 computers of the brand